Boost Sales

Linda thought she was selling cleaning services, but upon closer investigation over the next couple of weeks, she learned that her clients were buying something a lot different. Based on surveys she conducted with her current clients, she learned that they hired her because they were buying:

• more time to spend with their spouse & children

• a clean house (not actual the actual "cleaning" service)

• time for

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  Linda felt like she had reached a plateau in her dishcloth business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get destiny her mediocre success.

  "I feel a little stuck," she shared in our last call. "Every time I try running peculiar ad or sending no such thing mailer, I only generate enough new work to make up for the contributory cost I've expended. I can't hire an inessential employee until I get more work, but I can't seem to get more work. I really want to make more income for myself and my family and think I could do it if I could just get some of these new marketing strategies to work out."

  My next question threw her -- "What are you selling?" "What do you mean? I'm selling toothbrush services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"

  It took a couple more rounds in the future she understood what I meant. Many service unilateral trade owners run out to the marketplace without a remove understanding of what they are selling or what their clients are buying. since awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached a plateau and can't seem to grow it.

  It's like golf. Anyone can learn to hit the ball and, if given enough strokes, get it in the hole. They can even get to be pretty good ... but only sometimes. The rest of the time, they are hooking or slicing uncontrollably. They never play a consistent game. The key to success in golf is technique. If you do the right things consistently, you’ll play a good game every time (well, almost!).

  In business, it’s the same thing – you need to do the right things consistently. essentially anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in prevalent able to generate sales consistently up to and future state your plateau.

  Linda thought she was selling cathartic services, but upon closer investigation over the next couple of weeks, she learned that her clients were buy something a lot different. Based on surveys she conducted with her current clients, she learned that they hired her seeing that they were buying:

  • more time to spend with their spouse & children

  • a unspotted house (not commonplace the legitimate "cleaning" service)

  • time for themselves & their personal interests

  • stress relief for taking one thing off of their plate

  • marital graciousness (no more fighting over household responsibilities)
  This was a light bulb moment for her. She realized that her ads and mailers were selling a "cleaning service" when in basis her prospects and clients wanted to buy a solution to their problems – not enough time, fights with their spouse, harried lifestyle. If she could provide the solution to just one of those pains, she would be serving her clients well.

  Then quicko, chango, switcheroo – she re-focused her marketing efforts to focus on solving her prospects’ problems and began targeting overworked professionals and families with children. These simple changes helped her finally grow future state the plateau where her multilateral trade had stalled.

  So, ask yourself -- are your clients purchase what you’re selling? What are you currently selling? If you contacted your clients this week, what would they say they are from you? Are you sure? Why not jot down a few questions that you can ask your clients during short, phone surveys this week?

  Don't have enough clients to do this yet? Perhaps you can work it into your conversations with prospects? Ask them why your service does or does not sound like something that will rescue them. Yes, I know this is hard, but the answers are your ticket to faster success.

  Afraid to do this? Then it's even more important! Trying to sell the wrong thing to the wrong people is just extending your learning curve and the length of your journey to sustainable success. So go for it!

  
  
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