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They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress. What are your marketing pieces doing for your company? Article: Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file? Give it the 'who cares' test. You have mainly five seconds to get your prospect's attention. Make those five seconds count!
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More Articles:1. Count Down To An Advert By Robert J Farey Summary: You must hold the readers interest.Make sure that any information that you give is useful.Make sure your product is of interest to this particular audience.Stress all of the benefits, As many as possible.Curiosity creates interest.Solve your reader's problems.Talk to the reader as a person.If you make a promise, make sure you keep it.Decide what you want your readers to do next and ask them to do it. Article: There are hundreds of accou… 2. Your Clients Buying What You're Selling By Kimberly Stevens Summary: The key is in being able to generate sales consistently up to and beyond your plateau.Linda thought she was selling cleaning services, but upon closer investigation over the next couple of weeks, she learned that her clients were buying something a lot different. Based on surveys she conducted with her current clients, she learned that they hired her because they were buying: more time to spend with their spouse & childrena clean house … 3. Voice Mail That Sells Summary: More often than not, I'm away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. A sales person recently left me a message and he spoke so quickly that I did not understand most of his message. If they have to replay the message several times they will seldom call you back.Mistake #4 ' The message does not compel me to return the call. We specialize in help… 4. The Carpet Sweeper Summary: When I came to a breather in my monologue she pointed at the carpet sweeper, saying in broken English, 'Tell me about carpet sweeper.'So I told her all about the new deluxe carpet sweeper with its many features and its incredible introductory low price. 'Show me carpet cleaner clean that,' she said with much excitement.Setting my satchel down I slowly placed the carpet sweeper on the carpet and began sweeping over the crumbs. I continued… |