WRITING TO SELL: THE LAST DITCH SALES PITCHGet Boost Sales on boost-sales.net. WRITING TO SELL: THE LAST DITCH SALES PITCH topic will increase your understanding on Boost Sales. We at boost-sales.net only provide news, articles, information in Boost Sales. Boost Sales at boost-sales.net provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
So, you made your best pitch to a potential client, delivered all the top selling points, answered their follow-up questions, waited by the phone and finally it rang and... I recently encountered a young web entrepreneur who understands that in business, 'no' doesn't necessarily mean 'never', and that a last ditch sales pitch can pay off - maybe not today or tomorrow, but some day. one last ditch pitch is enough. If you're pressed for time or feel you just don't have the persuasive writing skills needed, hire a professional writer to prepare your sales letters - first ditch to last ditch! Article: So, you made your best pitch to a potential client, delivered all the top selling points, answered their follow-up questions, waited by the phone and finally it rang and... they said no. 'Thanks, but no thanks.' They don't have the budget, they got cold feet, something in your proposal didn't sit right. Whatever the reason, you lost the sale. Or did you? I recently encountered a young web entrepreneur who understands that in business, 'no' doesn't necessarily mean 'never', and that a last ditch sales pitch can pay off - maybe not today or tomorrow, but some day. I contacted Jamie Kiley at Kianta.com to get an estimate on prefabricated house a website. Correspondence went back and forth to determine my needs and soon the quote came in. I'm sure it was a very fair, competitive price but it was beyond my repertoire and honestly, I was just researching at the time. So I wrote Kianta the market equivalent of a 'Dear John' letter. You know, 'It just isn't going to work out, it's not your fault, I'm not ready to move so fast,' etc. But Jamie wasn't ready to let me go so easily. She replied with an amen masterful last ditch sales pitch letter. OFFER ALTERNATIVES First, she commiserated with me on my sticker shock. 'I understand your surprise.' But instead of lowering her price, she told me back and forth the cheaper template options available, saying she'd be happy to recommend one. (She's prepared to help me find a cheaper option elsewhere? Wow.) BUT... she immediately followed up with an explanation of the limitations of templates and their generic, unprofessional appearance. In other words, they're cheesy for a reason. BACK UP YOUR CLAIMS Just in case I still had doubts, she callous up her point with a quote from a search engine optimization expert who eschews gaudy do-it-yourself sites in favor of spending some dough on a professional site crafted to appeal to the search engines, get a higher ranking and more traffic. Okay, that makes perfect sense. Still don't have the money to pay her fee but she's got me thinking. DEFLECT OBJECTIONS At this point, she offered me an extended payment plan. I don't have to pay the fee all in one chunk, it can be spread over time. Hmmm, maybe I could handle that. But it was her homestretch that convinced me I was dealing with a real pro: 'Whatever you decide, I wish you well. And whether you decide to have our companionship tectonics your site or not, you can always feel free to ask any questions. That's what we're here for.' So she recognizes that our commitment relationship may never be consummated but she's there for me anyway. Like a flash-in-the-pan romance that evolves into a nice, restful friendship, she's keeping the door open to future possibilities. If I ever do hire a designer, her corps de ballet will come first to mind considering of her masterful last ditch sales pitch disguised as friendly advice. HOW TO STAY IN THE GAME When facing a client's hesitation or outright rejection, try Jamie's approach: -Don't take no as a final answer. Send one more letter or phone them to foment any concerns that may be holding them back. appertain to every possible objection they may have with a sound argument. -Reiterate the benefits they will enjoy from your product/service. Offer proof to back up your claims. -Outline your money-back guarantee. -Mention alternatives to your product but be sure to explain why they are inferior. -Make it as easy as possible for them to purchase. -Leave the door open to future dealings by present warm, friendly and helpful. But don't overdo it... one last ditch pitch is enough. If you're pressed for time or feel you just don't have the persuasive writing skills needed, hire a professional writer to prepare your sales letters - first ditch to last ditch! It's a wise investment considering one sales letter can be just right and personalized for many different uses over time. And it can help you retrieve prospects you thought you had lost!
|
More Articles:1. The Art of Motivating Salespeople Summary: The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. The challenge of designing an effective sales incentive contest is that it should not only appeal to your top producers, but it must also excite average to below average salespeople as well. The secret to motivating a salesperson lies in discovering their 'hot buttons' and designing an incentive program that showcases them. Onc… 2. "10 Leadership Lessons From The World's Greatest Leaders" Summary: Article:Golf Tips, Golf Lessons- How To Break 80. - How to Break 80 is an instructional guide for golfers looking to get the best golf tips, golf lessons and golf instruction.Rocket Piano - Learn Piano Today! - From the makers of Jamorama, includes video lessons plus numerous games. High conversions!… 3. Tips for Better Sales Summary:Many people enter the sales business because it is the best way to earn money. You can profit and make money out of networking. If you want to start your career in sales, you have to know the techniques and strategies that will work. Practice the best way to behave in approaching clients in sales. It is important in sales that you know how to deal with different kinds of customers. Remember to prepare all the tools you need to the present… 4. "Activate Buying Frenzies With Your Sale Letters Using 4 Types Of Sales Metaphors" Summary:Imagine you creating sales letters full of life and persuasion, and harnessing that persuasion power to create more sales for your business. Following is a brief discussion of 4 metaphors you can use immediately: Physical Action Metaphors. -- This metaphor lowers sales resistance by reminding prospects that buying your product is just like buying a product they are already familiar with. Using metaphors will immediately put life into your… |