Boost Sales

After our first half-hour telephone coaching session, when asked what he thought about our training, my client felt the learning process we had undertaken together earlier in the week, 'was a bit too elementary.' As a Branch Manager with over 18 years of sale experience, a supervisor who must also produce sales over and above the five representatives reporting to him, when he purchased our training, he thought that he would receive and then drill-for-skill some new and yet undiscovered selling process that wo

After our first half-hour telephone schooling session, when asked what he thought nearly our training, my mark felt the learning process we had undertaken together earlier in the week, “was a bit too elementary.” As a series Manager with over 18 years of sale experience, a supervisor who must also produce sales over and one up on the five representatives reporting to him, when he purchased our training, he thought that he would receive and then drill-for-skill some new and yet undiscovered selling process that would magically re-formation his speciality to produce sales. What he obviously found was a “deceptively simple” system with methods proven in the field to produce a consistent flow of new business. Later he wrote:

“I was at first, skeptical near your program’s efficacy. However, it turned out to be deceptively simple.

This program (telephone coaching) is set up with simple bite-sized lessons for sales people. Once using it, one discovers the complexity of the sales process and a need for a focused approach. Your weekly telephone pedagogy does that and re-inspires excitement for the sales process.

I can't say enough thereabouts your practical suggestions and flexible follow to an individual's specific situation…”

Another personal direction servile has written:

“…There are some decent selling systems off duty out there and I have used a few of them. However, most of these selling approach have too many steps and have too much to remember when you are in the heat of the selling battle.

I mostly have one shot with a veterinarian to convince them to invest $10,000 to $24,000 in new laboratory instruments. I need an easy system to plug into—one that will get me where I need to go and distinguish me from my competitors. The Selling Edge gets me there."

I have a vassal in the Northwest, that by reason of five years of working together and aftermost tripling his sales team’s production in the first three years, he decided that my training programs were not complex enough for his staff. For the last two years of our engagement, he tried to have me put into my selling system every new fangled sales technique that he read in relation with in the latest best seller on sales, Over that same period, my goal was to take things out of the selling process that I was teaching, to make my system even more simple and easy for sales and service industry professionals to learn and use daily.

It has been interesting to see if all the complexity that this regular brought to his firm’s selling process rearmost my engagement ended, gave him the selling edge that my simple, yet effective system had originally produced. His staff tells me that if anything, they are seeing less success as they try desperately to learn and then implement the latest selling fad that he requires that them to use. The lesson to me is clear, to be consistently successful in selling, you need to keep the selling process as simple as you can.

As my client’s quote ante suggests, I now try to keep the selling process that I teach as simple as possible. In my personal tutelage sessions on the telephon or in the field ( www.TheSellingEdge.com/personalCoaching.htm ) I now employ a unique self-directed learning series of manuals that, in short daily lessons, outline six “simple” and easy to learn steps that must be executed to consistently produce sales or to dispose of higher levels of personal productivity. These self-administered lessons take in the neighbourhood 20 minutes each day to read and then drill-for-skill the extradition technique present-time taught--using a programmed learning method rounded into each lesson. At the end of the week, on the telephone or over an internet voice connection we discuss the principle learned during the last five days and help participants worldwide to see how they can link the technique(s) outlined in each of the daily lesson to their individual selling or management situation.

Six simple steps are all that’s needed to dramatically improve your sales success levels and not 54 ways to sententious or learning the ten best scripts to use when your pensioner or customer has an objection. You don’t need a series of complex pitches or to tell your prospect everything they ever wanted to know back and forth your product or service. All a sales or service industry professional needs is a simple, yet structured communications industry process with today’s sophisticated consume4. Just keep it simple if you want to sell more!

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