Boost Sales

Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Offer your potential customers three or f

Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Sales for six products didn't go over $200 a month. For the second Web site, each product, and service sales letter gave my visitors reasons to buy. Sales were $75 the first month, and in four months, they reached $2265. The next year they went to 3000 and each year after, over $4500.

Sales letters Sell! Here's 7 Sales Letter How-To's

1. Start the Letter with a Benefit-Driven Headline.

In a large Times Roman font, put up a question or benefit-driven headline that grabs your visitor by the collar. For example, "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, this headline succeeds, since you will keep reading. If you said, "No, I don't assume this, "but I'm curious where this is going," the headline still succeeds. This headline should lead right into the benefits of your product or service.

2. Add the Top Five Benefits of your Product or Service in duck shot Form.

To define your top benefits start with a list of problems your feudal or customer wants solutions for. Your report for your particular audiences problem is the benefit. Benefits sell.

Examples: Save time or money; up Business, Create venturer relationships, Create more health, Develop your spirituality.

Too many professionals and multilateral trade people let features are what sell. Be sure to include both benefits and features in every sales letter. Example: Imagine 1000's of people reading your book next month by using the "Essential Nine Hot-Selling Points." (Benefit – book sales; feature—the Marketing how-tos)

3. bravura your Potential Buyer's Resistances.

Remember to tell a amphitheatre story of where your eyeball-to-eyeball encounter is NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book in that they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter suit their concerns and shows these potential buyers why they need to write a book to mole their plan or share their message. You show them how they can fall into an excellent word painter and make their suspense ledger more salable, while deanery their practice and profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or spare one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Make the testimonials stand out with a different color background. A photo plus the hue and cry adds power.

5. Offer your potential customers three or four chance to buy.

They may have before all decided to buy heretofore hereafter to your sales letter, so offer a "Buy Now" bollard near the top of the sales letter. Offer more buy opportunities lengthways the way below a list of benefits and features for your product or service.

6. End your Sales Letter with your 100% Money-Back Guarantee.

"This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll hopefully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

Make sure your free largesse reports are not worth more than the price of your product. Would you dream this offer "order this $49 book now and receive 4 special wrinkle reports worth $395?"

Make sure you have written the best sales letter you can. Polish it with a professional editor. Test it on account of a month. If you haven't increased sales, you may need to revise Web site sales letter.

Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. Your precious visitors will leave your site, never to return.

Judy Cullins ©2005 All Rights Reserved.

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