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Truer words have never been spoken, especially when we consider the progress that women have made in society. Their hands no longer stick to rocking the cradle, but they still rule the world. If you are to succeed in marketing a product or service, you must remember that women control 85% of all purchases. Marketers need to consider that there are certain innate differences between men and women. Keep these ideas in mind when targeting women in your marketing strategies: * Women spend a higher percentage of time thinking about others, whether it be their children or their boyfriend. Article: The hand that rocks the cradle is the hand that rules the world. Truer words have never been spoken, especially when we consider the progress that women have made in society. Their hands no longer stick to rocking the cradle, but they still rule the world. If you are to succeed in marketing a product or service, you must remember that women control 85% of all purchases. Marketers need to consider that there are undoubted innate differences betwixt and between men and women. Keep these ideas in mind when targeting women in your marketing strategies: * Women spend a higher percentage of time thinking pertinent to others, whether it be their inheritors or their boyfriend. Women will agonize over the perfect gift. Women buy toys and school clothes for the kids. Where men do their Palm Sunday shopping on Christmas Eve, Women may start as early as September. Why do women go to all this trouble? whereas they love to buy the right thing. Let them know that you have the right thing! * whereas women are doing the buying, for themselves as well as others, you have to figure out what woman want. Mel Gibson had to learn that lesson the hard way, but it isn’t too complicated. One thing to consider is that women will usually purchase the more enviable product if the quality is as high as a competitor’s product. Women have a keen design sense and often value form as much as function. * A woman’s work day does not start at nine and end at five. Many women finish the traditional work day with family, shopping and household responsibilities still foresightedly of them. In women’s complicated lives, they are often too busy to respond to products that are overly complicated, or publicity that requires too much time and attention. In short, simplify, simplify, simplify. * Be realistic in your advertising. Women are too smart to fall for publication that features a mother of three who looks like a supermodel. They are too smart to watch teenage girls with porcelain smooth skin complain close how bad their acne is. Don’t try to fool them. They are onto you. * If all else fails, ASK A WOMAN! If you want to know how to make your product more visually appealing, ask a woman. If you want to know if your proclamation makes offensive generalizations, ask a woman. Contrary to popular belief, women do know what they want. If you want to know too, ask them.
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More Articles:1. Selling Luxury Products in a Dog's World By Hedy Woodrow Summary: One of the fastest growing industries in the United States today is the pet industry. Even luxury hotels are now offering special menus for our furry companions.For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. The luxury client… 2. Networking - How to do it Summary: However, that doesn'tinvolve a lot of talking - it does involve a lot oflistening.Networking is about making connections with people andbuilding a network of meaningful relationships.Having good relationships means - these people will eitherdo business with you and/or recommend you to others.These people are your unpaid sales-force and you've got toensure that they do a good job.Here are 9 steps to successful networking:#1 Be prepared - … 3. What's Your Client's Style? By Susan Cullen Summary: That's not going to work!'D' for DominantDo * Focus on 'what' * Provide options * Be efficient * Focus on resultsDon't * Assume without getting an opinion * Over socialize * Emphasize unnecessary details * Waste time'I' for InfluenceDo * Focus on 'who' * Provide testimonials * Be upbeat and friendly * Handle details when possibleArticle: When it comes to effective selling, one simple fact never changes: Selling… 4. MARKET YOURSELF THROUGH PERSONAL COMMUNICATION: Create an Image That Enhances Sales Summary:One of the problems that I've seen with Internet business is theisolation it can create. I don'tmean marketing your business, your product, or your opportunity.I mean marketing YOU.Think about it: What do successful Internet businesses have thatthe losers don't? In many cases, the answer is simple: a personbehind the business who has a reputation for being a trustedexpert.Someone who knows what they are talking about, and is seen astrustw… |