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More Articles:1. Using Emotion for Persuasion By Robert F. Abbott Summary: So when the last issue came with a special promotional wrapper on the cover, I wasn't surprised.But, what made this one interesting was a clever piece of copy that hit an emotional chord: inside the back cover of the special wrapper were the words, "You're about to be dropped from our list of active subscribers. In other words, we, as buyers, think we're being rational in making a decision to purchase, or in choosing among different offe… 2. HOW TO CREATE A CAPTIVATING HEADLINE Summary: You've just created a powerful headline to capture your reader's attention and provide a compelling reason to read whatever follows your headline.Here are some examples of effective headlines I developed using this 5 step procedure.* Easy Way To Increase Your Sales 60% or More This Month!* Discover How You Can Reduce Arthritis Pain FAST!* You Can Earn 50% More Commissions This Year - Guaranteed!* How To Save $1,329 On Your Next Printing … 3. Sell More: How to Get Motivated Buyers To Call You First By Craig Elias Summary: To be successful in sales today, you need to go one step further and connect with your customers to become the person your customers know, like, trust'and want to see succeed.The emotional favorite is the person your customers call first, regardless of what they need.Becoming The Emotional Favorite So, if being the emotional favorite means you helping your customers fulfill their needs, how do you create this relationship where your cust… 4. Making Your Ordinary Business, Extraordinary! Summary: Yup 'only' fried bananas. After finally tasting the famous fried bananas and reviewing the taste, my husband and I were discussing about reasons why that small stall named 'Pontia' shop can be so successful. You can make a gift for your customer, for example: the 100th customer standing in queue gets five fried bananas for free ;-) The main idea here is you have to prepare a special promotion budget, doesn't have to be in a form of a hi… |