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Of course, she just rolls her eyes and walks away, but it raises an interesting point. I've had it with salespeople who won't take the time to know my problems before calling me to arrange a meeting. As I pointed out my free 5-day course on Beating Your Competition, anyone can easily know what's important to a prospect. If you're familiar with the general state of the economy, you have a general understanding of my macro problems, or at least the general problems facing every CEO. Article: As the CEO of our company, I get a lot of calls from salespeople who want to sell me products and services. It's an interesting sidelight for me, (ok, it's a diversion from real work, but don't tell my staff) to watch these people to make their presentations and then barge them on how to pitch more effectively. In the end, I'll buy (or not) what they're offering. My daughter says 'Dad, that's not nice! You let them think they'll get a sale and then sometimes you don't buy from them.' I ask her if it's my fault they spent some of their valuable time pitching a prospect who wasn't suffering from the problem they percentage to solve? Of course, she just rolls her eyes and walks away, but it raises an interesting point. I've had it with salespeople who won't take the time to know my problems before all terming me to put to rights a meeting. As I pointed out my free 5-day course on strapping Your Competition, anyone can easily know what's important to a prospect. If you're familiar with the general state of the economy, you have a general understanding of my macro problems, or at least the general problems facing every CEO. If you look at the industry I'm in, you understand at a high level the sort of problems I am likely to be up against. If you are an expert on your solution, you have an understanding of who might be struggling. What makes you think it's me? I'm sorry, I just don't have any interest in educating every salesperson on my issues, I'm too busy dealing with my issues. With just a teensy bit of research early of time, any good salesperson would call me and say 'Chris, I know you publish the Marketing Strategies Newsletter. Can we get together to talk in reference to some writing software that works at the speed of thought, makes no spelling errors, and ever and anon produces top quality results?' I'd have that salesperson in my office immediately! Shared Movies, 75% Each Sale. - Movie traffic, great seller, great conversion, Now with Google/Yahoo Tracking! 10,000 Real Visitors To Your Web Site! - Real Visitors, Real Sales! Delivered in less than 15 days! Resellers Earn up to $82.67 per Sale! (Huge Seller) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
More Articles:1. Geek Speak II - The Awakening Summary: A few minutes later thesame salesman cornered another couple and proceeded with the sametechno- babble or Geek Speak. A few minutes later this same elderly couple were approached by anothersalesman who offered assistance. The firstsalesman reinforced this belief that computers were too complicated.This is not to suggest that elderly people cannot become computerliterate, but the approach of the first salesman convinced them that itwas be… 2. The Easiest Way to Build Credibility and Increase Long-Term Sales Summary:If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or 'e-zine.' I began my 'AKB MarCom Tips' e-zine three years ago, when I'd just started my copywriting and marcom consulting business. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine. An e-zine is the perfect way to STAY IN TOUCH … 3. Going the Extra Mile and Getting Referrals By Gordon Goh Summary: It is only natural for satisfied customers to refer their friends and business associates to someone they know they can trust to take good care of them.Your ability to provide quality service after the sale is critical in developing "lifetime relationships" with your customers. Article: Successful salespeople have the marksmanship to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by goin… 4. Little Things Do Mean A Lot Summary: Best of all I not only received my full fee fora one day seminar, but also a very healthy orderfor 250 copies of my books.If I hadn't stopped on a whim to inquire about a collegefriend from years ago I would have missed out on a full dayseminar at full fee, a healthy order for my books and aglowing testimonial letter from a satisfied school boardofficial.The lesson? Article: Little Things Do Mean A Lot by Mike MooreWhile I am regularly o… |