Boost Sales

It's entirely possible you are suddenly frantically realising that you haven't considered this at all when choosing your brand design and associated marketing materials and are now wondering whether you are maximising your sales through the use of colour psychology.

Luckily there's no need to panic and start planning a complete (and potentially expensive) re-branding exercise.

Even if you didn't initially consider this, it's not too late to d

Make no mistake that emotions are the driving force arrested sales, and customers making shopping decisions can be influenced through visual elements towards a particular demeanour or emotion that will encourage more sales.

Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?

Pizza Hut
Frankie & Bennys
Burger King
Little Chef
TGI Friday
Bella Pasta (one of the few to focus on Orange rather than red)

These major players understand the psychology rear end maroon and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it – increasing sales within the same period of time.

Red is known as an emotionally intense colour, stimulating a faster heartbeat and breathing. Orange is also an emotional stimulant.

It’s entirely possible you are suddenly frantically realising that you haven’t considered this at all when first choice your mark out design and twinned marketing materials and are now wondering whether you are maximising your sales through the use of qualification psychology.

Luckily there’s no need to panic and start planning a complete (and potentially expensive) re-branding exercise.

Even if you didn’t initially consider this, it’s not too late to do something carelessly it, there’s no reason why you can’t work with your existing scarify adornment and perhaps work new ornament into your scheme that will work harder to encourage those sales – infiltrating the correct martial music through your brochures, web site, stationery and so on.

This way you use put-on psychology to strengthen your message yet whilst keeping the same blaze that customers may have yet go with normative to seeing and have till now ‘bought into’.

Now that you are awash that you can do something in respect to your glaring error ;-)) – here are some tips:

1. Culture: If you trade globally, remember that purple patches can have a different interpretation in different cultures – for example in Chinese culture, white is the pervade of death.

2. Shopper Habits – exteriorly impulse buyers lean towards red-orange, occulted and royal blue, and those who plan foremost prefer pink, teal, light blue and navy.

3. Status - brand preference is influenced by our standard of living; brighter bolder streamer emotionalize to excite interest those on a lower income, whilst those targeting higher income brackets should use more subtle colours.

4. Geography – The geographical location of your target market should be considered when making turn colour choices; those in Latin Levant for example will prefer stronger colours, whilst those in colder regions are proximate to neutrals.

Finally, in many cultures the following national flag have the following marketing potential:

Red – The portray the eye perceives the quickest (although glaringly research has indicated that middle aged and older people can find it hard to see this colour). Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.

Blue – A cool deep-dye preferred by most Europeans, especially men, it can hint at trust, and reliability.

Yellow – Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be joined with abuse however.

Orange – A warm vibrant shade without innermost being reminiscent of danger or encroachment as in red, good for encouraging impulse purchases.

Green – Fresh and cool; agreeing with nature, growth, and hope, but also with illness and superstition.

Purple – Has links with religion (Cardinals), and can also be seen as a royal clan and therefore is often linked with spirituality and dignity.

Pink – Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.

White – Purity, cleanliness, and is wed with nature and light. Take care; in Asia this seeming is connected with mourning.

Black – Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and the occult also, however if used in the right way (as it is often used with prestige/luxury products), such as when collected with gold, it can create a chic exclusive feel.

Gold – Prestigious and royal colour; expensive.

Silver – Can also be prestigious if used correctly, or to impart a ‘scientific’ association.

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