The Prejudging Predicament



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Summary:
Next, look up the word prejudge.

To prejudge means to judge before hand, prematurely, and without all the facts.

From a customer's perspective, imagine how they feel when you jump to conclusions about their company, challenges, and concerns.

Instead of assuming all customers and prospects are similar, find out what makes them different.' Asking questions uncovers more than basic needs, it reveals what is unique about the different people you call on.' Once you
know what's uni


Article:

There’s a direct correlation mid sales experience and prejudging.  The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects. 

Do not put labels on people.  “All purchasing agents expect . . .”

Don’t appropriate you know if you haven’t ask any questions.

Don’t concede your customers all have similar needs i.e. to save money and time.

If you have a dictionary – grab it now.  First, look up the word impossible and cross it out.  Obliterate it from your dictionary.  Nothing is impossible without your consent. Next, look up the word prejudge.

To prejudge means to judge facing hand, prematurely, and without all the facts.

From a customer’s perspective, imagine how they feel when you jump to conclusions close by their company, challenges, and concerns.

Instead of insolent all customers and prospects are similar, find out what makes them different.  suit questions uncovers more than root needs, it reveals what is unique carelessly the different people you call on.  Once you
know what’s unique you can zero in on what’s best for them based on what they said, not what you assumed.  Get the picture?

Avoid prejudging –

Goals
Desires
Budgets
Priorities
Problems
Challenges
Decision criteria
Decision process

Making assumptions makes you look and sound pathetic.

Asking provocative questions makes you look and sound professional.  If you’re questioning really good questions – you should hear your customers “That’s a good question.”  If you’re not hearing that compliment often it means you’re not application really good questions.  HELLO!

When you prejudge, you misjudge.


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