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It's what makes us change college majors, change careers, or move to a different city. Yet many sales letters ' many of which cross my desk ' neglect to personalize the message by using the critical word 'you.' That's tragic, because 'you' is rated one of the English language's most powerful motivators. A few years ago, it's reported that a major university conducted a study to find the most persuasive words. Article: What do you think it is? Many experts insist it’s the word “you.” Why? When most of us read anything, we’re looking for something that interests us. What do we need at that moment? What will we need tomorrow? Why should we tease to read this story? Self-interest is what motivates us to comb our hair, outback our teeth, and seek that new job promotion. It’s what makes us retaliate customs union majors, double careers, or move to a different city. Yet many sales letters – many of which cross my desk – neglect to personalize the message by using the critical word “you.” That’s tragic, now “you” is rated one of the turn into language’s most powerful motivators. A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results. So, how can you work this wonderful word into more of your writing? Here are a few suggestions: 1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story. 2. If your letter doesn’t have a headline, can you work “you” into the first sentence? 3. Consider putting the word “you” into each paragraph. 4. Use “you” as a way to convert features into customer benefits. Example: “Our new fabric keeps your shirt looking fresh. And our new spring line offers you five vibrant solid colors.” 5. It’s said that the second best-read part of a operation letter is the P.S. Therefore, you should probably consider using “you” there, too. Final question: If “you” is the most important word in the Gothic language, should you consider using it more? Rix Quinn’s new book “Words That Stick” offers lots of writing ideas for both students and professionals. You can find it at your local bookstore, or http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/ Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Federal Grants! - Free Government Money! - FederalGrantSource.com free government money, business grants and cash grants directory. We guarantee results! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
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