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If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or 'e-zine.' I began my 'AKB MarCom Tips' e-zine three years ago, when I'd just started my copywriting and marcom consulting business. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis. An e-zine is CHEAP and EASY to publish -- especially compared with a print newsletter. (Some of the best e-zines I get feature only one tip per issue.) READY TO GET STARTED? Don't jump into publishing just yet! Article: If you're looking for low-cost ways to promote your organization (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or 'e-zine.' I began my 'AKB MarCom Tips' e-zine three years ago, when I'd just started my copywriting and marcom consulting business. I wanted an easy way to stay in touch with past associates, current clients, prospects ... just in the air everyone! And I wanted them to realize I really knew my stuff within reach writing obsessing copy for Web sites, ads, brochures, etc. I wanted to be seen as an 'expert' in their eyes, to encourage them to hire me and/or refer me to possible clients. Well, it's worked far cardsharper than I'd imagined. Each year I gain tens of thousands of dollars in new business establishment based on leads from my e-zine alone. And if you need to promote YOUR stock company (and/or yourself) to others, I highly recommend publishing your own e-zine. Here are 5 darn good reasons why you shouldn't wait any longer: 1. An e-zine is a very CREDIBLE and SUBTLE way to promote your services or products. Instead of simply *saying* how great you are (as in traditional advertising), an e-zine lets you *show* how great you are by sharing your expertise with your readers. (As my old journalism professor used to say, 'Show me, don't just tell me!') You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo! 2. Publishing an e-zine positions you as an EXPERT in your field. By showcasing your knowledge and skills, you're likely to pull towards more clients. And by sharing what you know well, you're saying, 'Hey, I know my stuff! I'm an expert! You should listen to me.' And don't be scared of the word 'expert' -- you don't have to know EVERYTHING in the world within earshot your topic to call yourself an expert -- you just need to know a lot more than most people. If you make a living doing what you do, you're likely an expert in your own right. If you're still uncomfortable with that term, try on the word 'resource.' Okay, feel better? ; ) 3. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis. Imagine sake or writing each and every one of your clients and prospects every week! Nearly impossible to pull off, right? Well, an e-zine achieves the same goal -- keeping you on their 'radar screens' ... in an unobtrusive way. This makes them more likely to think of YOU -- not your competition -- when they need to hire someone who offers your services or products. 4. An e-zine allows you to effortlessly SPREAD THE WORD again you and your business. If you write a good e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that '70s shampoo workaday that went, 'And I told two friends, and she told two friends, and so on, and so on...'? That principle -- clients passing on the word any which way your product or service -- is styled 'viral marketing' these days. Most publishers turn to with only a few dozen subscribers (their clients and associates). But subsequent to several months they can end up with thousands of readers on their list - thanks to viral marketing mixed with some promotional legwork. 5. An e-zine is penny-pinching and EASY to publish -- especially compared with a print newsletter. If you were to produce and mail a snazzy-looking printed newsletter, you could easily spend thousands of dollars each year. But with an e-zine, there's no design involved (unless you want there to be), no printing, and no postage costs. That means it's essentially FREE to put together and publish -- it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue.) READY TO GET STARTED? Don't jump into publishing just yet! Take the time to plan a *quality* publication from the start, and you'll reap startling results. There are dozens of Web sites that offer articles, reports, tutorials, and manuals on the subject of e-zines. Here are a few to get you started: http://www.e-zinez.com http://www.ezine-queen.com http://www.ezine-universe.com
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More Articles:1. How to Eliminate Objections to Price By Jeremy Cohen Summary: Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?This situation unfolds all too regularly for many small business owners.The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a relationship with a new prospect, but in the end wasn't able to make the sale. Have you ever spent time developing a great lead only to have the… 2. How To Use The Phone And Your Smiling Face To Turn Leads Into Sales Summary: These techniqueswork best to get sales from:* Customers who have bought from you recently.* Old customers who haven't purchased in a while.* Prospects who have shown an interest, but never bought.* People who have a good reason to buy from you, but haven'theard about you yet.You can already see you are in pretty friendly territory.Seventy-five percent of the people in this list are VERY likelyto buy. Royknows he can get a lot of great cu… 3. 3 steps to getting a sales meeting Summary: There's also a strong possibility that they'llwelcome a visit from you if you sound warm, friendly andbusinesslike.If you sound like you have some worthwhile information toimpart and you don't sound pushy or manipulative then you'remore likely to get that meeting. Plan your call carefully and consider the following.1.Greeting - Speak slowly and clearly using the prospectsname, your name, and your business name 2.Courtesy - Ask if it's co… 4. A Requiem for the Sales Meeting Super-Jock Summary: You haven't encountered great writing until you've experienced the transition from General George Patton to a new laundry detergent or acid reflux pill.Win or Else!Myopic obsession with winning exacts a price: It atrophies the psychic muscle required to sustain self-worth during the rejection episodes all sales people must deal with.When winning is the only option sales reps are permitted to consider, failure becomes an abhorrent persona… |