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Or, you can polish up your sales letter and turn 1 in 3 into buyers and sell 9 without increasing your traffic. Just think of the money you'll save, and make, on polishing your sales presentation. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter. Create the main part of your sales letter as if it's so irresistible that no one can refuse. Article: You’re matter lied to. Everywhere you turn someone’s pushing down your throat the religious belief that the secret to earning big money online is to drive tons of traffic to your site. But I’m here to tell you the truth. Even thought traffic is huge, the real “secret” is converting more of your visitors into buyers. You do this by crafting yourself the best grab them by the throat sales letter and proposition, and you make it downright impossible for the majority to refuse. Just look at the facts, and you be the judge… Imagine you’re driving 300 visitors a day to your site, and sell 1 in 100 of your prospects. Sure, you can a massive promotion and drive 900 visitors to your site, making 9 sales a day. Or, you can polish up your sales letter and turn 1 in 3 into buyers and sell 9 without increasing your traffic. Just think of the money you’ll save, and make, on polishing your sales presentation. Now that you know the importance, how do you put it to work? There are a couple of options. First, you can hire someone to do the writing. Find a copywriter that shows you samples and writes in a style that you want on your site. Second, you can do it yourself. Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter. Create the main part of your sales letter as if it’s so irresistible that no one can refuse. Give them strong benefits. Show them your product is a huge value that can’t be missed. Close your sales letter with the disadvantages of not accepting your offer. In the beginning, explain the downside, and end the proposition with the down side. Give a strong satisfaction guarantee, and you’ve got a sales letter that grabs the reader by the throat and doesn’t let go until they input their credit card information. Of course, this is a homogeneous list of your sales letters goal. There are plenty of resources and articles online that will teach you the complete story on banging out a sales letter that works. Explore and learn. Never give up the pursuit of making a sales letter that puts money in your pocket. It’s the best time and money investment you’ll ever make for your business.
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More Articles:1. Selling From Your Heart...a Sales Approach for Franchise Professionals Summary:WE know that the profession of franchise sales is an honorable one...and that many franchise sales professionals are great at what they do...but let's face it...for many people the word 'selling' is a mighty nasty word...and the idea of dealing with a 'salesperson' is akin to having a root canal!Even you and I have experienced obnoxious salespeople who have turned us off...made us cringe...and even stopped us from pursuing a purchase that… 2. How To Write A Riveting Sales Letter That Closes Sales By Mike Jezek Summary: How do you get people's attention and build their interest to take the time to read your sales letter? There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. If your sales letter is like most … 3. Why Use Lead Management Software? By Halstatt Pires Summary: Using good lead management software, you can know which of your campaigns are worth investing more money into or which campaigns you should be repeating, and which you should be dumping.With lead management software you can keep, manage and update all of your vital contacts' information in one place. You can keep track of whom you've assigned each of your sales leads to, you can also record where that sales lead came from and how you got… 4. Need More Prospects, Who Doesn't? Find These Better Solutions. Summary:The greatest cry and need of sales people and sales organizations that I know of is leads and prospects. Some packages are one-stop prospecting, marketing & lead generation systems that can actually have prospects calling you back for more information. You can do the traditional methods of obtaining prospects, (like cold calling), including getting referrals, (which every professional should target) or you can add to your marketing arsen… |