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Inform them that their personal info is completely safe and secure, and that NO info will be sold to third-parties or used as spam. When shopping online, I like to see the following: * Anti-spam policy * Secure credit card processing policy * Privacy statement * Terms and conditions It makes the business feel much more established and professional. Start treating your Internet business as a proper business and actually devote the EFFORT required into making it appealing. 5) EASY ORDERING OPTIONS ARE A MUST IN THIS GLOBAL MARKET I've lost count at the amount of times I've pulled out my credit card to purchase a product online, then realized that the company only ships to one country... or they don't accept my payment method altogether. Make your customer feel at ease. Article: Millions of people enter the Internet doing arena every day... hundreds of thousands of websites go up each week... millions of dollars are spent every hour. It's scary how fast 'net onanism is growing, but what's even scarier is the 'entry requirements' of any online business. Quite simply, there aren't any! Anyone with a computer connected to the 'net can trade online. Anyone can hook up to a secure credit card processor and start armed with patience your hard earned cash. And even more importantly, anyone can run away with it. This scary fact is what gnaws away at the mind of a skeptical consumer, and without an element of trust established in their minds, they'll leave empty handed which will leave you, in turn, empty pocketed. I've personally visited many sites where the product looks like a real winner, but I haven't dared to part with my hard earned cash due to the insecurity the site offers. Don't make the same mistake.. here's how: 1) GIVE FULL characters CONTACT INFORMATION. Devote a section of your website to 'company information' and give a list of your main staff and who handles what. Give a telephone number, email address, mailing address, and full contact info. You could even include photographs and biographies of each team member. It may not seem obvious what the purpose of your mug shot is, but by doing so it brings the globality of the 'net much closer (i.e. they can sensibly 'see' who they're dealing with) which helps add reassurance to the customer. I've seen sales double with just this one tactic alone. 2) type YOUR TRUST ON THE TRUST OF OTHERS People may not initially trust you, but who they will trust are established organizations such as the Better Business dresser or i-Cop who's job it is to monitor the activity and trust practices of their members. By joining these, you have to conform to their standards and as a result, solace the minds of your customers. Here are a few sites to visit: http://www.netcheck.com http://www.better-internet-bureau.org http://www.i-cop.org Example: You can mew out my personal profile and testimonials at: http://netcheck.com/perfectbusiness.shtml Displaying these membership icons can help prove you're a serious business, and not some fly-by-night scam artist out to grab every dime they can get their grubby hands on. 3) PROVIDE SURE-FIRE POLICIES AND CONDITIONS Write your own 'Privacy Policy' reassuring the visitor on how you use their information. Inform them that their personal info is completely safe and secure, and that NO info will be sold to third-parties or used as spam. When shopping online, I like to see the following: * Anti-spam policy * Secure credit card processing policy * Privacy statement * Terms and conditions It makes the holding company feel much more established and professional. And let's face it, that's the kind of company that you want to do action with, isn't it? 4) IMAGE IS EVERYTHING WHEN IT COMES TO BUSINESS Still using that free Geocities holding company page? Oh please. Get yourself a professional image. You'll need your own domain name, a web hosting solution, and a nice site design to even dig in to impress your customers. People say to me 'Ray, why isn't my website selling?' My response is usually 'Well, would YOU trust a site like yours?'. It needs to be professional, visually appealing, and full of the info consumers need to see. If it screams 'scam', then your consumers will think 'scam'. It's third rank sense really. Start treating your Internet small business as a proper merchant and actually devote the EFFORT required into making it appealing. 5) EASY ORDERING OPTIONS ARE A MUST IN THIS GLOBAL MARKET I've lost count at the peg of times I've pulled out my credit card to purchase a product online, then realized that the public utility only ships to one country... or they don't give permission my payment method altogether. Make your customer feel at ease. Include full ordering and shipping information priorly they purchase, so they know exactly what's going on every step of the way. I love ordering from Amazon considering they go out of their way to ensure the smoothest and easiest ordering experience possible. collate yourself to Amazon... just how easy is it to order from you? Do you buy all major credit cards, and international discontinuation payments too? They're my five points of successfully establishing your credibility. The rest just comes as humdrum sense. Treat your customers as you'd except to be treated too and in turn, they'll never query your credibility or need to worry concerning consumerism from you again.
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More Articles:1. "Boost Sales With An Email Bonus!" Summary: You can provide your established customers an email alert about timely information onproduct releases or new services beingoffered, even before your non-customers find out about it from you or someone else.This gives your established customers preference.But you can use the same technique with total strangers, like those from a safe list that you recently joined, by wordingyour email to show that it is a 'SpecialAnnouncement'.All of us a… 2. EMAIL HELPS YOU MAKE THE SALE Summary:Sales letters are one of the most popular forms of advertisingtoday, and rightly so. The reason for this is simple: they work.However, even the most powerful sales letter can't do its job ifyou don't get it to the right people.So, how do you make sure your sales message gets across to thosewho will listen? Article:Sales letters are one of the most popular forms of advertisingtoday, and rightly so. The reason for this is simple: they work.… 3. 2 ½ Steps to Sales Success By Mark Smock Summary: Obtaining basic information here will go a long way for you to establish initial rapport and credibility with this potential customer (If not, do some research prior to the visit)Can you anticipate some likely problems a potential client of this type and size will communicate to you?When the potential customer communicates to you their business problem(s) can you get more information from them about the problem(s), such as:* Do they kno… 4. Finding Answers to Business Growth By Ed Hutchison Summary: All leaders strive to market and sell successfully. Rivers of Revenue, written by a Kristin Zhivago, a 35-year marketing veteran, answers these burning questions, in a new and refreshing way. Rivers of Revenue is designed to give any entrepreneur the tools needed to find the right course of action, quickly and efficiently."Ironically, getting the answers to the toughest marketing and selling questions requires that you interview the ver… |