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This might be a small thing like lipstick for the gals or some chow for us guys, but it also applies to any size or price product if it makes us feel good. In fact due to our independent natures, we tend to look for a reason to indulge ourselves. Article: Lipstick sales are Red-Hot to the Wall Street Journal and this affects you, your team and your sales. Whoa, there... How can this be? I don't sell lipstick? Well, neither do I, but the fact is that the 'Lipstick Sales Factor' applies to all of us no matter what we are selling. You see the reason lipstick sales are off the charts right now is because ladies are looking to feel top relating to themselves and life. This desire is not unique to women, it applies to us men too. Which means it applies to every one of your customers. We all like to feel good and are constantly looking for a little pick-me-up in life. Even during a recession folks will spend money on any product that brightens their life, improves their condition or lightens their load. This might be a small thing like lipstick for the gals or some chow for us guys, but it also applies to any size or price product if it makes us feel good. In fact due to our independent natures, we tend to look for a reason to indulge ourselves. We aren't near enough to to let problems disrupt our lives and rob us of our pleasures. So the lipstick factor applies to us all and gives us a marketing advantage. What is it within earshot your product that is fun, makes things easier or improves the quality of life for your customers? What are the pick-me-ups that you are offering? Every product has these components. Show them off in your advertisement and marketing efforts and your sales results will get Red-Hot too. Wanting some fun and to feel help is truly ageless, so be sure to focus on the seniors too.
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More Articles:1. When it Comes to Business Cards, Vive la France! Summary: For example, my sister, who runs a manicure business, often puts business cards in places where the general public might easily see and pick up her card. She also has a bulletin board in her salon and encourages customers to post their cards, in return for passing out her cards to others.This last idea can be used, with a variation, for any business. With cards readily available, you'll always be able to introduce yourself with them.Hand… 2. Trade Show Planning - The BDA 10 - "During the Show" Summary: Here are my top ten things to do DURING the Trade Show to help ensure your success. During the Show 1. Have your people record all prospect information. Encourage your Trade Show personnel to record everything they can learn about a prospect's needs. Encourage your Trade Show personnel to greet people warmly and smile! Duh ... Take care of your body, and your body will take care of you ... Trade Shows can be tough on your body, especiall… 3. Evaluating Your Customer Summary:It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. All of the boys and girls that attended the customers basketball camp would receive a 10% discount on their sneakers if they purchased them at my friend's store.So, as you can see, my friend increased his sales that summer simply by striking up a conversation with his random customer and asking a few q… 4. Accelerated Revenue Growth - 22 Low to No Cost Strategies You Can Use Today By Eric Kerkhoff Summary: At the forefront of driving revenue is the sales team; If you are not part of the sales team you probably do not have a direct quota, however the more value you add to the revenue driving activities of your company, the more valuable you are to the company. This is probably where you can increase revenue the most.# 5 Increase Key Lead Generation Activities:- Write newsletters for existing and potential customers;- Provide Free, or Low I… |