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Your lines too long! If your sales letter fills the most screen your sentences will be way to long to read comfortably. The eye likes to scan a few words and then move down to another line. It's not nice to confuse eyeballs! Everything concerning your sales letter must capture and hold your visitor's interest and attention or your brilliant writing will fail. The details discussed here can increase your sales by 3% to 10% or more... Article: "Sales Letter"... that's your web site's sales page. The page with the mindfully written copy designed to convince a visitor that they will obligation from buying what you are selling. I began direct marketing recently the internet and learned the rudiments of mail order marketing. I am glad to say that many webmaster have selected the teachings of the old time, direct mail copy writers. They learned the hard way what would sell and what would not. Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work. No, much of the writing on the internet is good. The problem is most have not learned more or less constituent layout. Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is scarcely touching your computer screen. Many people don't have perfect vision... plus our population is growing older and seeing well can be a controvert for seniors. Why obscure your sales message? People will not work to understand what you are saying. It's hard enough to carry it a visitor's eyeballs with a great headline... don't lose them as they have to strain to read the copy. One tap and they're gone! Use a font like Arial... large and black, so it jumps off the page. Your page is too wide! Your lines too long! If your sales letter fills the most screen your sentences will be way to long to read comfortably. The eye likes to scan a few words and then move down to new line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns. Even hard cover stores ledger have very readable pages... and that's pertinent to as long as you would want a sentence to be. Please, no more small fonts and long, long sentences. Finally, white only for your background... blameworthy type on a white background. And, please, never...ever put white type on a blacklist background. If you run a split test you will learn it just does not sell! Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences. Paragraphs must be indented. Testing mail order letter’s proved that indenting helped to draw the eye from the end of one paragraph to the first line of the next… and increased sales. All words, including headlines, in upper and lower case. Why, that is what the eye is usual to seeing. It's not nice to confuse eyeballs! Everything concerning your sales letter must arrest and hold your visitor's interest and urbanity or your virtuoso writing will fail. The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter! ErrorDoctor: 5,000,000+ Users Worldwide! - Add ErrorDoctor to your Review Site and watch the sales come in! Email 2,900,000+ Recipients Daily! - 100% Spam Free Targeted Bulk Email Service! Instantly Increase Your Sales by 1900% Guaranteed! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
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