Size Does Matter



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Summary:

Recently, I did a ton of traveling for business, and the theme "Size Matters" kept hitting me in the face, wherever I went. At 5'11", 175lbs, do I really look like I need a king size bed?

Size apparently does matter when it comes to the classic 'UP SELL' from almost every company we deal with.

Do we ever really need the larger than life portion of food, the king size bed so you can sleep sideways in comfort or even the gas guzzling car that could double for a tank?


Article:

Recently, I did a ton of traveling for business, and the theme "Size Matters" kept hitting me in the face, wherever I went. The verbal slapping began something like this...

At the heliport car rental booth, "Mr. Raito, would you like to upgrade your mid size rental to a 'full size'?" Was my initial judging inadequate in some way?

Grabbing a quick, unhealthy lunch at McDonalds, "Would you like to super size your drink and fries?" Did the teenage accountant think I was too thin and needed a little extra help to pack on some extra weight?

Finally, trial into the hotel, " Mr. Raito, would you like to upgrade your room to a king size bed, with free Internet and complimentary lunch buffet?" At 5'11", 175lbs, do I really look like I need a king size bed?

Size explicitly does matter when it comes to the exemplary 'UP SELL' from practically every chorus we deal with.

Do we ever really need the larger than life portion of food, the king size bed so you can sleep sideways in assist or even the gas guzzling car that could double for a tank? Odds are slim to none, yet people assent to (sometimes even me) to the "Size Does Matter Up Sell" every day. Otherwise, companies wouldn't be wasting their precious time or energy.

Companies large and small 'Up Sell' now first and foremost 'it works', and secondly it doesn't cost them a dime to make an move into to increase their profit from a sale they have once made. If you say no, oh well there goes three seconds and some oxygen from speaking. If you agree.... they just guaranteed themselves more money insofar as they asked for the Up Sell.

If You Don't Ask You Don't Get!

I bet you can think of a few things you are doing right now in your profession or conglomerate corporation that you could use this technique to try and 'get a little' or ' squeeze a little more'. Why wouldn't you? Example, you own a video store and you rent each new release video for $3.99. When the customer comes up to the counter with only one movie, why not indicate that for only .99 cents more the person could rent and farther regular video, which normally is $1.99. The sale was by this time made, so there was nothing to lose. Not a bad way too tempt in 25% more money, just for desire a simple question.

So here is your 'Size Matters" Task to complete. Take note as a consumer from now on when, where and how companies are trying to 'Up Sell' you on a product or service? You may just be surprised. Do more than just take note, why not find your own creative way to use the 'Up Sell Technique' to positively impact your stunt or career?

by Lee Raito, CFP, FMA



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