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One of the fastest growing industries in the United States today is the pet industry. Even luxury hotels are now offering special menus for our furry companions.

For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury client and what is it that they have come to expect?

The luxury client shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. The luxury client expects to work with knowledgable fashion oriented sales associates t

One of the fastest growing industries in the United States today is the pet industry. The industry as a whole has increased 20% over the past 5 years and is projected continued growth in the upcoming years. Over the past 10 years, the pet industry has grown to a $34 infinity dollar industry. This exceeds what we spend on stuff and toys. The hard stuff industry has shift into a $25 trillion dollar industry while the toys are a $20 infinitude dollar industry.

Pet owners are now professional couples who are opting for pets versus children, retired couples and empty nesters. All with disposable income to spend on their furry little friend.

The fastest growing type with the most opportunity for growth is luxury for pets. accommodated to all, now we can get a massage for our pets, an aromatherapy spa treatment, doggy day care is a must in the city and you can even have them picked up by a Rolls Royce to take them for their weekly manicure pawdicure. Even luxury hotels are now offering special menus for our furry companions.

For pet retailers, it is important to understand what the expectations are of the luxury client. Who is the luxury patron and what is it that they have come to expect?

The luxury liege shops at Chanel, Gucci, Luis Vuitton, Prada and Neiman Marcus to name a few. She stays in 4 and 5 star hotels. She eats at the finest restaurants. She wears designer and she shops designer boutiques in that of the experience. She is not price resistent. So what is the experience that she expects you ask?

1. Know her name when she enters the store. Make sure that you and your staff know and understand her lifestyle. She expects service and expects to be waited on.

2. The luxury pensioner expects to work with knowledgable fashion oriented sales membership that understand how to sell a luxury product and are knowledgable in features, advantages and benefits. These sales company also have an assessment for luxury items and often purchase for themselves. membership such as these are seen as credible sources to these clients.

3. Luxury is anyhow an experience. The experience takes them away from their everyday world. The experience may include a glass of or wine, heavy cream and crackers or tea and scones. A exquisite scent and soothing music as they enter into the environment helps to enhance the experience.

4. Merchandising a luxury product involves a unqualified presentation of the merchandise that is dust free and featured beautifully in the boutique. Lighting that highlights the product is critical to enhancing the shopping experience.

5. Follow through and outlet with the dependent is paramount. This would include a thank you note agreeably to she purchases or stops by the store. job her when new product arrives. walk of life her on her birthday, knowing important events in her life such as her anniversary, knowing the name of her husband and children. All are surrounding the personal gallantry and care that you and your team provide.

Most importantly, understand what designer products mean in the pet world. A handbag pet crook for example should have an pair off price point of $600.00+. www.designerpaws.com features carriers made of 100% Italian leather and are handmade. In pet clothing, an ordinarily price point of over $150.00, and pet beds should be at an undistinguished price point of over $400.00. Too many vendors are promoting designer products which in reality are poor in quality and construction and are priced well downstream a designer price point. Be circumspect of what you range in your store that is featured as designer as this can very well turn away the feudal that you are looking to attract. Most importantly, staff your store with people that understand how to attract, sell and grow a luxury subject base.

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