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Sell More Books With a Powerful Back Cover Judy Cullins '2003 Did you know that your book's back cover information is, after the cover, the best way to sell more books? If they like it, they will spend eight seconds on your back cover ( mini sales letter)-a great opportunity to convince them that your book is necessary for their success. Does your back cover pass the test? Five Best Solutions to the Biggest Book Back Cover Mistakes 1. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information. Solutions:People who may help the author want the back cover! Make the back cover your first area of concern, 'says Susan Howard, Director of Consulting Services at top publishingfirm, The Jenkins Group Inc., who write 'The Publishing Connection' She adds, 'Waiting for testimonials is generally the reason the back cover of a galley is left blank. Article: Sell More passbook With a Powerful Back Cover Judy Cullins ©2003 Did you know that your book's back cover information is, infra the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four seconds. If they like it, they will spend eight seconds on your back cover ( mini sales letter)-a great opportunity to convince them that your book is necessary for their success. Does your back cover pass the test? Five Best Solutions to the major Book Back Cover Mistakes 1. Mistake: Too many non-powerful words and too busy to have a focus. Solutions: A back cover of 6 by 9 inches should have under 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to win out your readers' attention and to keep your message focused. Make every word count and be willing to get five-fifteen edits, as long as the outside of the book's message is 10 times more powerful than the inside pages. 2. Mistake: Too much superfluous material on the back cover. Do you have too long an author's bio or large photo? Potential buyers want to know how the book will help them, teach them a skill, or entertain them. Solutions: Write only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which involve in the book's introduction. Connect with your consumer emotionally with specific, powerful ad copy. For self-help cost card use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in 8 seconds. For fiction, modify to include a bit of plot, with a powerful quote or dialogue. Use bookstore models to help you. 3. Mistake: Repeating the book's title at the top of the back cover. Solutions: Since your potential buyers ere know the title and are stimulated enough to look at the back cover, hook them with an emotional question or benefit-driven headline at the top.. This 'Hot Headline' includes your best godsend and should obsess your reader to buy.Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. 'What's So Tough in relation to Writing?' by wordsmith Richard Lederer, author of The Write Way; 'Imagine person an Author, in Dan Poynter's Writing Nonfiction; or 'To Age is Natural...To Grow Old is Not!' heads Rico Caveglia's 'Ageless Living' back cover. 4. Mistake: Omitting testimonials. Solutions: Testimonials sell more bill of fare than any other information on the back cover. Put three or four up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a renown who cares not far from your topic, and one from a famous media person. In her book, 'A Kick in Your Inspiration', Ruth Cleveland got one testimonial from an exconvict! Jacqueline Marcell, ancestor of 'Elder Rage,' took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller it was worth the effort, considering in April, 2001, she made the cover of the AARP handout distributed to over 35 million readers. It included a feature story, some how-tos and contacts and large pictures of the dash off and her book. She had to dance fast, and order 10,000 card ledger to get distributed by the time the piece came out. in harmony with it came out, she was inundated with speaking engagements. There's a problem you might love to have! After you write several bankbook and change into rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have up to now mercenary your other suspense ledger and liked them. Potential buyers will purchase when they see people they trust and know recommend the book. excepting filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better! for more information, contact the book coach. 5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information. Solutions:People who may help the source want the back cover! Make the back cover your first area of concern, 'says Susan Howard, Director of Consulting Services at top publishingfirm, The Jenkins Group Inc., who write 'The Publishing Connection' She adds, 'Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be converted before all the printing of the book.' It's important for writers to 'market while they write'-- To make each part of their book sell copies. Your book's back cover is all- important.
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