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However, with no pure form and no specific requirements for format, length, etc., writing a truly effective sales letter can be a daunting task for even the most seasoned marketing professional. To come up with a sales letter that sizzles without turning your prospects off, there are a few general rules you'd be wise to follow. First, let's talk about length. Yuck! When you sit down to write your sales letter, ask yourself how much patience you have when reading something of this nature. Would you get bored, even angry, if someone expected you to keep reading their sales letter for five pages? Article: Sales letters are one of the most popular forms of advertising today, and have been for some time. The reason for this is simple: they work. However, with no pure form and no specific requirements for format, length, etc., writing a truly effective sales letter can be a daunting task for even the most seasoned marketing professional. To come up with a sales letter that sizzles without turning your prospects off, there are a few general rules you'd be wise to follow. First, let's talk alongside length. In my line of work, I see a lot of sales letters. Most of these are one to three pages long, which is generally ripe for a sales letter. Just the other day, however, I got a call from a man who wanted to know how much I would funded debt him to edit his sales letter, complaining that he just wasn't getting the results he wanted. When I asked him how long the letter was, he replied, 'it's close upon twelve pages.' Twelve pages!! Would you want to be pitched to for twelve whole pages? Yuck! When you sit down to write your sales letter, ask yourself how much patience you have when reading something of this nature. Would you get bored, even angry, if someone expected you to keep reading their sales letter for five pages? Three pages? When writing your letter, be mindful of your target attention and their schedules. If your prospects are unlikely to have more than five or ten minutes to devote to your sales pitch, try stick to one page. Now let's talk hype. Most of the sales letters I've come across are full of hype, whereas that's what the customer wants. Hype can be effective or ineffective, depending on your proceedings and the kind of people you're trying to sell to. If you're selling an MLM line of work opportunity, hype can work well. On the other hand, if your intended exchange of views consists of savvy, experienced business people, you'll probably do shuffle the cards with a brief introduction followed by an explanation of what your product or service can do for their business. In either case, be fastidious in reference to using too much bold type or screaming your message at customers. Putting important points in bold type or caps can be an effective marketing tool, but only when used in moderation. Exclamation points can also be helpful, but use them sparingly. When reading back through your letter, pay interview to the tone. If you feel you're critter yelled at, tone it down a bit. A well-written, well-targeted sales letter can do wonders for sagging sales. For tips on writing effective sales letters, see http://www.drnunley.com/copywriting.htm.
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More Articles:1. How To Make The Most Out of a Business Networking Event By Karyn Greenstreet Summary: But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Some events are Business Formal and people will be wearing business suites. Spend no more than 5-6 minutes talking with any one person.Ask your host to introduce you to people that you want to meet, or to get you started in a group where you know no one. Reach out to people standing by themselves, introduce peopl… 2. How To Sell Your Products or Services on Value And Stop Selling On Price Alone By Marc Gamble Summary: Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? Good chance, it will be you!Think of yourself as the fountain from whence all information flows when it comes to buying what you have sell.It should not be important who your prospect buys from as long as you are committed to providing the best information and knowledge so they can make the best buying decision for themselves and their situa… 3. Mind Set That Helps You Get New Clients Summary:If you are a sales person, a professional who needs to fill your practice, or a new business owner looking to find clientele to whom you can sell your new products, your success will depend on your ability to promote yourself and/or what you have to offer. Oftentimes, people will start in to a new business venture and quit because of the stress and discouragement experienced during the process of looking for paying clients.There is no one… 4. The Fallacy of Funnels & Forecasts By Frank Rumbauskas Summary: If there is one mainstay in virtually every sales office, it would have to be funnels & forecasts. If you believe that an accurate sales forecast has ever existed then I've got a nice bridge for sale just for you. When is that one going to sign?' An overbearing manager simply isn't worth dealing with so they leave good deals off the forecast.The other huge problem with funnels & forecasts is that they force salespeople to manag… |