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However, with no pure form and no specific requirements for format, length, etc., writing a truly effective sales letter can be a daunting task for even the most seasoned marketing professional. To come up with a sales letter that sizzles without turning your prospects off, there are a few general rules you'd be wise to follow. First, let's talk about length. Yuck! When you sit down to write your sales letter, ask yourself how much patience you have when reading something of this nature. Would you get bored, even angry, if someone expected you to keep reading their sales letter for five pages? Article: Sales letters are one of the most popular forms of advertising today, and have been for some time. The reason for this is simple: they work. However, with no pure form and no specific requirements for format, length, etc., writing a truly effective sales letter can be a daunting task for even the most seasoned marketing professional. To come up with a sales letter that sizzles without turning your prospects off, there are a few general rules you'd be wise to follow. First, let's talk alongside length. In my line of work, I see a lot of sales letters. Most of these are one to three pages long, which is generally ripe for a sales letter. Just the other day, however, I got a call from a man who wanted to know how much I would funded debt him to edit his sales letter, complaining that he just wasn't getting the results he wanted. When I asked him how long the letter was, he replied, 'it's close upon twelve pages.' Twelve pages!! Would you want to be pitched to for twelve whole pages? Yuck! When you sit down to write your sales letter, ask yourself how much patience you have when reading something of this nature. Would you get bored, even angry, if someone expected you to keep reading their sales letter for five pages? Three pages? When writing your letter, be mindful of your target attention and their schedules. If your prospects are unlikely to have more than five or ten minutes to devote to your sales pitch, try stick to one page. Now let's talk hype. Most of the sales letters I've come across are full of hype, whereas that's what the customer wants. Hype can be effective or ineffective, depending on your proceedings and the kind of people you're trying to sell to. If you're selling an MLM line of work opportunity, hype can work well. On the other hand, if your intended exchange of views consists of savvy, experienced business people, you'll probably do shuffle the cards with a brief introduction followed by an explanation of what your product or service can do for their business. In either case, be fastidious in reference to using too much bold type or screaming your message at customers. Putting important points in bold type or caps can be an effective marketing tool, but only when used in moderation. Exclamation points can also be helpful, but use them sparingly. When reading back through your letter, pay interview to the tone. If you feel you're critter yelled at, tone it down a bit. A well-written, well-targeted sales letter can do wonders for sagging sales. For tips on writing effective sales letters, see http://www.drnunley.com/copywriting.htm.
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More Articles:1. Real Estate Marketing Technique: Dominance or Warfare By Lanard Perry Summary: Effective real estate marketing technique is the foundation of a good real estate marketing system. And the real estate marketing system contains a list of specific actions required to successfully implement a specific real estate marketing technique.Here's an example of a real estate marketing technique that every agent and his and her uncle uses: "Offer a No Cost Obligation Competitive Marketing Analysis (CMA) to attract consumers.Onc… 2. Recommending Products Vs. Selling Them By Jay Conners Summary: Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. He knew his customer well enough to recommend something that was going to make their life a little easier, or save them some money.One last thing, whenever the customer approaches the sales person, it is a perfect opportunity to recommend your products. Don't close the sale and hurry them out the door.These are the hab… 3. You Might Not Be a Successful Sales Person If ...... Summary: What You Can Manage You Can Improve... -------------------------Dramatically!----------- These are some of the top key numbers that IF you don't know you are probably NOT successful. Knowing these numbers does three basic things. Step 1-- Having measurable goals so that you know what you should have been doing, where your target is, and have developed a plan how to hit that target EXACTLY. o Let's you know what you should be doing to ach… 4. HOW TO ATTRACT AND RETAIN A TOP-NOTCH SALES FORCE Summary: Share it with your employees in the form of a bonus--Put a miniature flag on their desk on national holidays--Praise them when praise is due--Sponsor family barbecues--Start a softball team--Send anniversary cards marking the anniversary of when they joined your company--Give them a sweat shirt with your company name on it when they start work.It's a marketing tool for you and forthem, and a nice gesture which says, 'Welcome to our team.… |