Sales Lessons From the Election



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Summary:
Some problems must be solved early
by Steve Waterhouse

We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). See the job through their eyes for a minute and confirm for yourself that the vision they have is the one that says, 'My job is to aggressively grow sales and develop long term client relationships.' Make sure that they don't see anything to blame between themselves and a sale.
Article:
Some problems must be solved early
by Steve Waterhouse

We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). It's titled criticism and it can destroy our sales organization from within.

When we morpheme the blame, we immediately stop the progress. We can often look at our job descriptions to see the problem. In an election, the job of the elections supervisor is to observe the rules and protect the rule of law. As a result, when they find tens of thousands of bad ballots, they don't see it as a problem. In fact, they see it as a success. Their job was to set awry bad ballots. It says so in their job description! As a result, finding bad ballots equals doing their job.

But what if the job description was changed. What if their job was to ensure that the elections with great nicety reflected the will of the voters? In that case, bad ballots would be seen as a bad situation and any system that created too many bad ballots would immediately be fixed. In that case, Palm waterfront County would have replaced their voting system four years ago when 14,000 bad ballots were discovered.

Look at some of the metrics we use in the job descriptions for our sales staffs. They can include making more calls, sending out more literature, giving more product presentations, submitting more proposals and even updating the mailing list. Unfortunately, all of these can be successfully transcendent without ever getting to a single sale. Sales people can point to the required task list and justify a very busy day with very little progress. They can imputation everyone except themselves.

Before you dismiss this by saying, 'My people are team oriented and performance focused,' take a few minutes to ask your sales staff how they describe their job responsibilities. See the job through their eyes for a minute and confirm for yourself that the vision they have is the one that says, 'My job is to aggressively grow sales and develop long term tributary relationships.' Make sure that they don't see some to cast blame upon midst themselves and a sale. Properly focused sales teams are happier, easier to manage and far more productive than those who play the cry out against Game.

For a free copy of 'The 5 Steps to Keeping Your Sales Team Focused', email article3@waterhousegroup.com and ask for #3.



Stephen Waterhouse is Principal and Founder of Waterhouse Group (www.waterhousegroup.com). They specialize in helping companies increase their sales and profits. He can be reached at 1-800-57-LEARN or steve@waterhousegroup.com.



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