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We like to be face to face when making our purchases. Unfortunately, online we can't process sales face to face with our customer. In your sales letter, incorporate anecdotes that you might share with a friend or customer that came into your store. And it creates a real person that they feel they can trust with their money. Add a friendly face to your sales page, and watch your sales explode and your customers turn into friends. Article: Picture yourself walking into the local bookstore. You find a title you like, proceed to the sales counter, and notice that the writer is hiding next the cash register. Without ever seeing their face they run your credit card, place your purchase in a bag, and send you on your way. Would you return to purchase your next book there? Probably not. We like to be face to face when making our purchases. Seems to make us independently wealthy to actually see the face of the person taking our money. Unfortunately, online we can’t process sales face to face with our customer. But there are some ways to ease the transaction for potential customers into the online marketplace. If a customer wants to see a face, then put a picture on your site. It gives the potential customer a picture of who it is that’s taking their money. I know it helps me to be able to put a face to the words in a sales letter I’m reading. In creating our friendly sales letter, we want to come as glide as possible to representing the guy at the corner hardware store. We buy from him seeing he has a gentle smile. We know around his son that’s trying out for track next week. Through meeting him we’ve learned that he plans to retire one day soon and travel the country with his wife in their motor home. These tidbits make us like him and overturn our business to his store. So how can you make your online experience like that of the hardware store? While a picture creates an image, it’s very two dimensional. We need to fill it out a little with flesh and bone. In your sales letter, incorporate anecdotes that you might share with a friend or customer that came into your store. Imagine yourself supporting the counter selling your product. What would you say to make small conversation? You might share with some of your dreams. Of course, I’d probably give some anecdotal information that relates to my product. An example is sharing on a personal level how I developed the product, how it has helped others, etc. Sharing personal dreams and experiences with a potential customer endears them to you. It makes them feel homey to hear that you have the same fears, dreams, and desires as they do. And it creates a real person that they feel they can trust with their money. Add a friendly face to your sales page, and watch your sales explode and your customers turn into friends.
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More Articles:1. SPYING ONLINE ... OR HOW TO OUT-PROMOTE YOUR COMPETITION ONLINE Summary: Make a note of this'these arethe places where you should be too.Different search engines require certain information in theirsearch box to list links going into a site: * Altavista: In the search box type 'link:competitor.com' where your competitor's domain is competitor.com. * Northern Light: In the search box type 'competitor.com' without the 'www'. * Excite: In the search box type 'www.competitor.com'. * Infoseek: In the search box ty… 2. The Sales Training Series: Ask For A Commitment Every Time Summary: Begin your planning of every sales call by determining the commitment you want and how you're going to ask for it. In The Field: Since 1990, when Patterson Dental (PDCO) began training its North American sales force with Action Selling Sales Training, the company has become the largest distributor of dental supplies and equipment in the United States and Canada. Jim Violette, branch manager for the Spokane, Wash., facility, credits Actio… 3. What Not To Do With Your Leads By Jay Conners Summary: At any moment, your competitor can call your customer and walk away with the business.Another common mistake I have witnessed countless times, is contacting the lead in a timely fashion, but having absolutely no enthusiasm once you contact the customer.When you call a potential customer, smile as you speak to them, the customer will pick up on the inflection in your voice and respond to it.Don't act as though the customer is a burden to … 4. New Consumer Service Recruiting Agents Across US Summary:StateSide Pages, the combination listings and online gaming service, is to begin recruiting agents to roll out the listings across the country. StateSide Pages offers visitors the traditional mix of online games ' card, puzzle, slot, word etc, but will combine these with the comprehensive listings database, both via the prize fund and through the use of geographic visibility and inclusion within the game operations (such as clue hunts and… |