Prospecting - Building an Advocate Army



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Summary:
Identify those clients that have purchased multiple orders or large single orders but have not yet referred a prospect to you.

After I've identified my list of advocates and potential advocates, what do I do next?

' Let your existing advocates assist you in training your potential advocates. Develop an action plan to contact your potential advocates and invite them to a breakfast or lunch along with one or two of your best advocates. Consider calling or mailing them something of interest, such as an article or newsletter.

How do I train my advocates to prospect effectively?

' Teach your advocates how to approach a prospect.
Article:
The single greatest concern facing all salespeople is prospecting for new business. As a gross salesperson, your livelihood is directly dependent on your finesse to prospect effectively. Do you consistently ask for referrals? To be successful in the sales profession you need ministration from your clients in the form of referrals. wonted salespeople do not invest their time nor spend their money developing clients into advocates. An reply is a person that will go out of their way to recommend you to their friends and associates. Obviously the more people that are saying good things back and forth you and your first team in the marketplace, the more sales you will make! I have never seen a salesperson leave the profession since they had too many qualified prospects to work at one time. cliff dwelling an executive officer army doesn’t happen over night, but the time, money and effort required to develop advocates is fatefully worth it. Most clients are initially reluctant to provide referrals and need to be encouraged and trained. Cows don’t give milk; you’ve got to work for every drop. To take birth effective, advocates need to be trained and motivated. Advocates aren't born they're developed!

How do I go some finding my advocates?

· set out by creating a list of your existing advocates. Clients that have as yet referred prospects to you, go part of your secondary army.

· Review your pensioner list for potential advocates. Identify those clients that have purchased multiple orders or large single orders but have not yet referred a prospect to you.

After I've identified my list of advocates and potential advocates, what do I do next?

· Let your existing advocates protect you in training your potential advocates. Develop an function plan to contact your potential advocates and invite them to a alfresco meal or lunch ahead with one or two of your best advocates. This low-pressure asking price is effective in that you merely guide the discussion and lavish your advocates to share their referral techniques.

· Stay in contact. Put your advocates on a suspense list to contact them quarterly. Consider bid or mailing them something of interest, such as an bring to book or newsletter.

How do I train my advocates to prospect effectively?

· Teach your advocates how to sound out a prospect. Be exact not to let them overeducate their referrals. Role-play the present-day words you would like them to use when they introduce you. I suggest that you direct them to say what it is that you do - not how you do it. Keep it simple and short.

· Prepare them for the standard objections that they may expect to encounter from a prospect. If they are not prepared to deal with the typical objections, they will be less effective and will potentially be discouraged from future prospecting attempts.

How do I reward my advocates later than they have provided me with a referral?

· Send them a thank you card and or call them to thank them for referring a prospect to you. Keep them informed on the status of their referrals. You must have a system in place to provide feedback to your advocates or they will not feel admired and will loose interest.

. Consider giving them a small gift for their involvement, such as a gift certificate of proficiency to a local restaurant.



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