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As you click through sites while you're online, the proliferation of advertising gives the impression that Web ad sales could be a logical (and potentially profitable) way to offset the expenses of building, maintaining and promoting your site. But before you make the call to Monster.com to ask who places their advertising, you may want to consider these statistics from Jupiter Media Metrix, and premier online advertising tracking company: ' Online advertising accounts for under 2 percent of total advertising. If all goes well (and right now online advertising is not going well at all), the research company predicts that will rise to 5.2 percent in five years. ' Online advertising rose an impressive 69 percent last year, but this year online ad revenue is only expected to rise 12 percent, and over the next five years, the growth will hover below 15 or 20 percent each year. Article: Most entrepreneurs who launch a Web site are seeking product sales revenue or advertising revenue. Even corporate publication sites frequently sell advertising. As you crackling through sites while you're online, the proliferation of gives the impression that Web ad sales could be a logical (and potentially profitable) way to offset the expenses of building, maintaining and promoting your site. But early you make the call to Monster.com to ask who places their advertising, you may want to consider these statistics from Dionysus Media Metrix, and premier online build-up tracking company: · Online recapitulation for under 2 percent of total advertising. If all goes well (and right now online proclamation is not going well at all), the research supporting cast predicts that will rise to 5.2 percent in five years. · Online build-up rose an impressive 69 percent last year, but this year online ad revenue is only expected to rise 12 percent, and over the next five years, the growth will hover downhill 15 or 20 percent each year. This means online publicity will have to fight hard to rise to the level of billboard advertising. · Hades also reported that advertisers have their doubts upon online advertising. Advertisers repose in Internet ads do not reach enough people and are too expensive. · More bad news for those who want to sell ads is Jupiter's finding that the cost of Internet has fallen 30 percent over the past year and these costs are expected to keep falling into the fall of 2001. Online build-up is one of the casualties of the dot com crash. 'Online advertising was prefabricated on false expectations set up in the Internet delirium when everyone the Net was magical and didn't need to be measured,' said Carla Hendra, president of OgilvyOne North America, a major online advertising firm. 'For the first few years, if someone looked at a Web site and said 'cool,' that was enough. Now clients are tasteful more conservative.' This translates into 'Forget referring to it' for those who conceive they can draw on advertising dollars to their Web site. Product sales at Web sites, however, present a completely different story. Even with the dot com crash, Americans are spending more money than ever online. The Web continues to be the fastest-growing retail channel. synchronous to Boston Consulting Group, online retail revenues grew 65 percent in 2000, hitting $44.5 billion. The research company expects revenues to reach 66 this year, up 45 percent from last year. In May of this year, visits to ecommerce sites were up 35 percent over May of last year, to Goldman Sachs. Apollo Media Metrix reported that Amazon's traffic was up 34 percent this May over last May, reaching 20 million visitors. Walmart.com visits were up 126 percent this May over last May. So I received an email this week from Manuel Morales, owner of Sign3.com, a site that allows NFL fans to vote for their favorite team. He receives 1,000 visitors each day, which gives his site total page views of 4000 per day. And he's inquiring how to profit from this traffic. The simple assort with is 'Don't bother trying to sell adverting.' With his type of targeted audience, Manuel probably stands a think twice stepping-stone of selling official team products to create profits. He can likely obtain the products through tie-in or direct inventory purchases. He can tie an individual team product page to votes for a particular team so the fan sees only the page for the team selected. He can outsource the product shipping to the manufacturer or distributor. The strategy of selling products to visitors is not foolproof, but given the advertising statistics versus the retail sales statistics, product sales are certainly the strategy most likely to succeed. And given the aptitude to use affiliation with product distributors as an additional to forsooth inventory and filling the garage with stock, the product route may come with little risk.
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More Articles:1. How to super-size every sale to double, triple, and quadruple your profits instantly Summary: 'It works fine by itself, but it REALLY works when you addTHIS.' If your product or service works much better with acomplimenting item, be sure to tell customers about it.It is surprising how many products and services go hand in glove.It's hard to have one without needing the other.Years ago I wrote press releases for $75. As soon asyou learn a customer is having success with your product orservice, offer them a good deal on more of it.… 2. How To Take The Right Steps To Increase Your Selling Results By Jim Meisenheimer Summary: Steps - it is unrealistic for most salespeople to expect to make a sale in a single step. Each step must be clearly defined and as a professional salesperson you must know each step like the back of your hand. If you're answer isn't quick, crisp, and concise it means you need to do some homework.In step - there is only one major way to get in step with your customers and potential customers. Don't assume you know until you ask the que… 3. Can't afford to make more sales? Learn how to tap into sales financing Summary: So, where can you obtain working capital if you have a strong sales potential but lack the funds to turn the potential into reality? There is a little known form of financing that allows you to use your purchase orders (from good customers) as financial collateral. Now the question is - if you had unlimited working capital, how many sales could you close? About Invoice Factoring Group We provide business financing through factoring, pur… 4. The Prejudging Predicament By Jim Meisenheimer Summary: Next, look up the word prejudge. To prejudge means to judge before hand, prematurely, and without all the facts. From a customer's perspective, imagine how they feel when you jump to conclusions about their company, challenges, and concerns. Instead of assuming all customers and prospects are similar, find out what makes them different.' Asking questions uncovers more than basic needs, it reveals what is unique about the different peo… |