Boost Sales

1. Why are you in this business?

2. Do you believe in your product/service?

3. What are you trying to accomplish?

When you believe in your product and understand why you're doing what you're doing, the rest of the sales process is much easier.

The first step in the plan is for the salesperson to know the features and benefits of the product or service (let's

Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent combined operations and a plan. in the foreground completing any preparatory work in sales, consider challenge yourself some tough questions.

1. Why are you in this business?

2. Do you confide in in your product/service?

3. What are you trying to accomplish?

When you be certain in your product and understand why you’re doing what you’re doing, the rest of the sales process is much easier.

The first step in the plan is for the salesperson to know the features and benefits of the product or service (let’s say product). For example, let’s say your product is office furniture. Describing the features of your product and your platoon might look like this:

• Been in ethics 18 years

• Lots of variety – including home office

• Free delivery

• All price points

• 7 day guarantee

While features are very important, it’s even more important to identify the benefits of your product. This process involves more thought – you need to put your feet in your customers’ shoes and ask, “What’s in it for me? (wiifm)” For example, “Why should I care if you’ve been in truck 18 years? How does that help me?”

To fully understand the benefits of your product, first list the features, and then plead for the wiifm question for every feature. There are no rules for this exercise and there will likely be more than one kindly act for some features. Getting back to our office furniture example, here are some benefits:

• Longevity – we’ll be here for you when you need us. We will remember you! You don’t even have to come into the store when you need something. underneath line – a relationship, convenience and peace of mind.

• Variety – one-stop-shopping. No matter what you need, we have it or we will get it for you. We save you time.

• Free Delivery – save you money.

• All prices – you will not be disappointed. When you come to our store, you will find what you want within your budget! We save you money and minimize stress at the same time.

• Guarantee – If it doesn’t fit or doesn’t look good, we’ll take it back – no questions asked. This gives peace of mind and freedom in making your decision.

If you get stuck determining the benefits, ask your customers! Why did you buy from us? If the contrivance is vague, be willing to go deeper and deeper until you get something tangible. For example:

• “I mercenary from you whereas I liked the furniture.”

• You go further – “What did you like again it?”

• “It matched my existing office furniture.”

• “So, you revered the variety we offer? Did you look anywhere else? What did you find there – good and bad? Were there any other reasons you from us?”

This may be stressful for you, and you may feel like you’re observation your customers. Again, put your feet in your customers’ shoes – do you think your customers want you to succeed? If your vendors styled to ask you to help them, would you? If you’re still uncomfortable, offer an incentive or gift to customers who help you to do this research.

Another way to define benefits that are important to your prospects is to determine their needs and define their problems. By fully understanding your potential customers’ needs and problems, you can sharpie give them what they want. Sometimes your prospects don’t fully understand their needs and problems, so doing this research in butt and extant prepared with this information, you can help them even more.

Now you can talk to anyone prevalent your product!

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