Power Your Profits With Price And PerceptionGet Boost Sales on boost-sales.net. Power Your Profits With Price And Perception topic will increase your understanding on Boost Sales. We at boost-sales.net only provide news, articles, information in Boost Sales. Boost Sales at boost-sales.net provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If the price asked for doesn't feel right, in relation to the value delivered, customers are not going to buy. If the customer thinks that what you are offering them isn't worth much, then how can you ever hope to charge a high price? What really matters is your pricing policy and how you communicate price to your potential market. If they think the price is too low, then again they might not buy - because, they may be suspicious of the quality in relation to the price. Article: People don't continuously buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on your product or service. If the price asked for doesn't feel right, in relation to the value delivered, customers are not going to buy. If the customer thinks that what you are offering them isn't worth much, then how can you ever hope to stuff a high price? You can't! The key is to share with the VALUE message. And, you must communicate it so strongly that the price seems reasonable in relation to the product or service you're offering. What really matters is your pricing policy and how you communicate price to your potential market. Should you offer a discount? Should you feature the price boldly? Should you introduce the price early in the offer? These are important questions for without realizing ...you may be educating your customers to give price their primary consideration. That may not be your intention, but like it or not, that's what often happens. The customer becomes price sensitive and then ...SURPRISE! SURPRISE! ... a competitor comes furthermore with an even lower price and you lose a customer. Perception is everything! A case in point - A week or so ago, I was exploring a suburban shopping center when I decided to get a loaf of bread for lunch. As I walked forth the street I came to a supermarket. Then over against the road, I spotted a little bakery. So, off I trundled to the bakery, 'A wholegrain loaf please.' I had impassioned to hire purchase the loaf just by walking in the door. Price was not important in my marketing decision, something else was. That 'something else' was perception. Your customers' perception of you can be more important than your price. Why did I think good the little dairy over the supermarket - perception! I perceived that the quality would be better. But, who's to say that the supermarket didn't have a product equally as good as, if not control than, the little bakery. So could it be that by focusing too much on price, we set up an expectation of a lack of quality in the customers mind? And could it be that by focusing too much on price, we create the impression that our service might be suspect? Absolutely! Does it feel right? It doesn't matter what you charge. It is the customers' perception of your price that matters. If the customer thinks the price is too high in relation to the value delivered for the product or service, then they won't buy. If they think the price is too low, then in any event they might not buy - because, they may be suspicious of the quality in relation to the price. The price may not feel right. A customer perception of what is a 'reasonable price' is more important than what you want to tilt at for your product or service. And the customer decides what's reasonable based on perceived value for money, not price. It's creating this perception of value that tells the customer the price is right. I'm a firm communicant that, in the long term, it's permanently better to add perceived value to your product rather than reduce your prices. Customers are smarter these days, have more disposable income and have more surpassing than ever before. The key to making the sale is to VALUE! Do it so strongly... that the price seems reasonable in relation to the product or service you're offering. © Noel Peebles. Market Leaders Limited. All Rights Reserved. http://www.instantsellbusiness.com http://www.instantsellhome.com
|
More Articles:1. 3 Steps To Keeping A Customer For Life Summary: Customers will even overlook some negatives, like higher prices, if they like the feeling of doing business with you.On the other hand, a company that takes its customers for granted or treats them like account numbers won't generate any customer loyalty.And when there's no loyalty, very soon there's no business.' Market Leaders Limited*********************************************Get Your 100% FREE mini-course '17 Powerful Secrets That H… 2. Understanding Body Language: An Effective Sales Tool Summary: Eyes that dart away or look downward send a message. For example, people who maintain direct eye contact, have 'smiling eyes', or maintain a relaxed brow are telling you that they are interested and comfortable with you and what you are saying. People who are unable to maintain eye contact or who have tension in their brows may be lying, uninterested, uncomfortable, or confused. 'With Open Arms' Arms and upper body movements are easy to … 3. 15 ways to kick your sales into high gear Summary: Include two buttons or links at the bottom of your order form, one for ordering just the product and one for ordering your product with an add-on. At the bottom of the order form you include a text link that says 'Click here to order Marketing for only $19.95.' b. Directly underneath, you place a second text link that says 'Click here to order Marketing, including your Lifetime Upgrades for only $29.95.c. If you run a monthly special, of… 4. The Sales Training Series: Never Wing It Summary: The Sales Board delivered a 2-day onsite Action Selling Sales Training workshop for their sales staff, teaching the Action Selling process and documenting the company's Best Sales Practices. In addition, he said, 'My [sales] team's professionalism and sense of confidence increased as a direct result of the Action Selling sales training and sales skill certification program. Article:Research shows that salespeople will never reach their … |