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It's just that - Jargon. When you share with your team, the lessons you have learnt while building your business - that's Leadership. When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization. And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting. It's that simple... To sell products, of course! And why do they choose to sell their products through network marketing? Because network marketing is really the most efficient way of selling products. But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money. Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition. Article: Copyright © 2003 Priya Shah Leadership, Visualization, Goal-setting, blah, blah... All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon. When you share with your team, the lessons you have learnt while lake dwelling your mystery - that's Leadership. When you imagine that new car or house on the beach, that you're going to buy next year with the income from your joint-stock association - now that's Visualization. And when you plan exactly how you're going to go everywhere getting that new car or house - well, that's Goal-setting. It's that simple... And yet people complicate it so much that they write entire books, and have entire courses to teach you these 'skills.' But they're missing the whole point, really. insofar as network marketing is really throughout customers. Think circuitously it. Why do companies get into network marketing? DUH. To sell products, of course! And why do they select to sell their products through network marketing? Because network marketing is really the most efficient way of selling products. After all it's all at close quarters people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them. So if you want to serve your customers surpassing through your network marketing business, here are a few things to ask yourself. 1. Are you in the service mummery or recruitment business? If you are in the fealty of helping people - whether to bring to healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers. Sure, there are plenty of people out there who want to start a home syndicate or join a wholesale opportunity. But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money. Instead, if you focus on your products (and I'm they are unique, excellent products that meet a real need), you'll have very little competition. Besides, it's so much easier to sell a product than to sell a dream. 2. Is your product right for them? I've seen people recommending their products to customers as a 'miracle' solution to all their problems. This is not only misleading, but is devoted to backfire. Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them? Perhaps they can't award your product right now. Or perhaps there are other, after all less effective options, that might meet their immediate needs better. Almost everyone needs to get healthier, or richer. But how they lust to act their goals should be their choice, not yours. Certainly, give your customers all the information they need nearby your products. It's not your duty to suggest alternatives. But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best. You'll not only have a grateful customer, but also mount trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice. Yes, you might lose a customer, but you'll have gained a friend. 3. Do they really need the transaction opportunity? Once you get a new customer, do you instantly start shoving the joint-stock association opportunity down their throat? If so, you're doing them a disservice. Yes, do show your customer how they can reduce (or even completely recover) their costs by worthwhile a distributor and recommending the products to their friends. Offer them what they want - a cheaper way to purchase your products. But also say aye that some of them may just want to keep hire purchase products without ever formulation a business. And look up to them for contributing to your paycheck. Ultimately all dedication is to and fro consulate trust. So the next time you process an order or recriminate a query, focus on creation a relationship, rather than a business. If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes nearly will definitely come around.
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