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If you are a loan officer or mortgage broker, you have more than likely dealt with mortgage lead companies in the past. If you are one of the ones that have invested money in lead companies in the past, than you fall into one of two categories. Those that have lost money to lead companies, and those that are going to loose money to lead companies. Loan officers have every reason to be skeptical of lead companies. Article: If you are a loan officer or mortgage broker, you have more than likely dealt with mortgage lead companies in the past. If you are one of the ones that have invested money in lead companies in the past, than you fall into one of two categories. Those that have lost money to lead companies, and those that are going to loose money to lead companies. Loan officers have every reason to be skeptical of lead companies. However, if you are considering taking a shot with a mortgage lead company, here are a few things to keep in mind. For starters, take your time, and do as much research as you can. Remember, you work hard for your money, so make sure those hard earned dollars will result in a return on your investment. Speak with someone in the customer service department of the lead society you are considering. Find out where and how they obtain their leads. If they do not use their own web sites to obtain their leads, than move onto the next company. If they are not using their own sites, than most likely they are consumerism them from a third party, and selling them second hand. So you can be sure that they have passed through the hands of many other loan officers. Find out how they sell the lead and how it is delivered. Is it sold exclusively, or non exclusively? Can you ebony pick the lead, or is it a real time, streamline process? Either way works. It just depends on your style, preference, and most important, your time. In the end, it is the quality of the lead that makes the difference. It just may be worth your while to spend a few extra fund on a lead to ensure you are getting good quality. Also, keep in mind, when speaking with someone in customer service, the quality of the service you receive, can be a good indicator of the quality of the lead you receive.
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More Articles:1. 2 ½ Steps to Sales Success By Mark Smock Summary: Obtaining basic information here will go a long way for you to establish initial rapport and credibility with this potential customer (If not, do some research prior to the visit)Can you anticipate some likely problems a potential client of this type and size will communicate to you?When the potential customer communicates to you their business problem(s) can you get more information from them about the problem(s), such as:* Do they kno… 2. People Buy People So Sell On Relationships By Gavin Ingham Summary: This allows them to stop worrying that they are about to get 'pitched'.When I teach this simple technique to delegates and they get on the phones and try it they are always amazed at just how effective it really is.Objections:'We've got no need'' 'We've got no budget'' 'It's the end of the financial year'' 'It's not my decision'' 'You need to speak to someone else'' 'Etc.… 3. Dr. Seuss’s 3-Step Selling Process By Catherine Franz Summary: Call PJ,the owner of WebNetHosting.' Here's his personal number1-877-893-6890. If you are a business owner, the buck stops there, and it isyour responsibility to ask the prospect for a decision.' Youcannot expect a prospect to do the work for you.'' They liketo be asked.' They want to be asked. If you have been effective in learning about their specificneeds and presented the appropriate solution to yourprospect then you have earned th… 4. Are You Charging Enough? Summary: In business - it must always be a great fit - between the customer and your business. If you have decided the client is a great fit, and there are opportunities for future business - then say 'I would love to do this for you - however - I will require this (fill in the blank) from you in return. Sleep on it - and if it doesn't feel right - then trust your gut. Believe In The Value Of Your Business! Copyright' 2005 Article:What Happens W… |