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Your description should be less than 200 characters. * Keywords - Concentrate on just a few keyword phrases. * Heading tags - Search Engines pay close attention to the text displayed within the 'Heading' tags. Place your most important keyword phrase within a 'Heading' tag. * Graphic Alt tags - Place a readable keyword phrase within your graphic 'Alt' tags. * Text - All of your text should focus on your product. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address. Drive Targeted Traffic to Your Site Once you have tested the effectiveness of your site and have a good conversion rate, (the number of visitors compared to the number of sales) you can buy targeted traffic. Article: If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create. The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting your visitors to take action. This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind -- nothing that will distract your visitors' attention. The sole purpose of a mini-site is to appeal to highly targeted traffic. The more targeted the better. For example, if you have a website that sells a number of products, a good mini-site will focus on one specific product instead of all of the products. You can create a mini-site for each product you offer. Designing Your Mini-Site Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... the tighter the targeting the better. * Title - Your 'Title' should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizing the title. Since mini-sites focus on just one product, place the 'most' important 'keyword phrase' first. Not just your most important phrase, but the keyword phrase that you think people will use when they do a search. Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will escort you in ranking higher in the Search Engines for your targeted audience. * Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards the natal of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters. * Keywords - Concentrate on just a few keyword phrases. * Heading tags - Search Engines pay checked observation to the text displayed within the 'Heading' tags. Place your most important keyword phrase within a 'Heading' tag. * Graphic Alt tags - Place a readable keyword phrase within your graphic 'Alt' tags. * Text - All of your text should focus on your product. There should be no filler text whatsoever. It should have one specific purpose -- getting your visitor to take action. Make sure you include your keyword phrases throughout your text. If you'd like to set up your mini-site using tables, try to place your 'Heading' text similarly your 'Table' code. If this isn't possible, make sure you include your keyword phrases within your top left 'Table cell' to save you in ranking higher in the Search Engines. Mini-sites are not limited to just your products. They can also be used with any confer citizenship programs you may be promoting. You can include extra incentives such as a free bonus for purchasing the product or even your personal recommendation. This is a great way to presell the product. Hosting Your Mini-Site Although it is much transcend to have your own domain name, these sites can be hosted on a free server and still rank high in the Search Engines. Keep in mind, free sites do not build trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address. Drive Targeted Traffic to Your Site Once you have tested the effectiveness of your site and have a good conversion rate, (the number of visitors compared to the number of sales) you can buy targeted traffic. Overture is the number one pay-per-click Search Engine and will most likely produce the best results. http://www.overture.com For superfluous options, visit: http://www.payperclicksearchengines.com/ They provide information and reviews on a number of pay-per-click Search Engines. The key to using this technique effectively is to bid on 'very' targeted keywords. This will weed out the unessential visitors and only court your target audience. There's no sense in paying for visitors who really weren't interested to set to with. In affairs to command on keywords, you can also advise in targeted ezines and even purchase some targeted house flag advertising. Be creative and take the time to test all of your promotions prior to spending a lot of money. If you really want to increase your sales, create some mini-sites. They are one of the cheapest and easiest to create profit generators online.
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More Articles:1. Evaluating Your Customer Summary:It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. All of the boys and girls that attended the customers basketball camp would receive a 10% discount on their sneakers if they purchased them at my friend's store.So, as you can see, my friend increased his sales that summer simply by striking up a conversation with his random customer and asking a few q… 2. When Did 'Closing' Become a Bad Word? By Joe Guertin Summary: Closing a sale is nothing more that leading the process to a conclusion. It's laying all the groundwork and asking the prospective customer to proceed with the action plan. The steps can vary, but in talking to hundreds of successful salespeople about the pitfalls of closing sales, some very specific disciplines are regularly mentioned: ' we don't ask, ' we're asking the wrong person, or ' the prospective customer is not yet sold.Let… 3. Little Things Do Mean A Lot Summary: Best of all I not only received my full fee fora one day seminar, but also a very healthy orderfor 250 copies of my books.If I hadn't stopped on a whim to inquire about a collegefriend from years ago I would have missed out on a full dayseminar at full fee, a healthy order for my books and aglowing testimonial letter from a satisfied school boardofficial.The lesson? Article: Little Things Do Mean A Lot by Mike MooreWhile I am regularly o… 4. Using Emotion for Persuasion By Robert F. Abbott Summary: So when the last issue came with a special promotional wrapper on the cover, I wasn't surprised.But, what made this one interesting was a clever piece of copy that hit an emotional chord: inside the back cover of the special wrapper were the words, "You're about to be dropped from our list of active subscribers. In other words, we, as buyers, think we're being rational in making a decision to purchase, or in choosing among different offe… |