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People want to know things that many others don't know. (When compared the two sets above) Because / Reason Why ---------------------------- Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt. Greed ------- People are greedy. You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information. To make this point clearer, understand that, 'Customer's will bu'y benefits and 'not' the features.' Okay.. Article: **** Important: If you are republishing this article, you can make money with it by replacing the link in the resource box with your own concur link. For affiliate information, goto http://www.mafoor.com/forbidden/affiliates.htm While not required, an email to mafoor@mafoor.com is respected if you are publishing this article. What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking through a magic trick or lay down a lesson of motivation. It’s about understanding the different reactions made by the human mind in various situations. I’m going to sententiously discuss 3 key aspects of psychological secrets that you can press in your promotion efforts for a necessary increase in customer response. They are, 1. Curiosity 2. seeing that / Reason Why 3. Greed Curiosity ----------- What is it? Curiosity can be defined as “the desire to know the unexplored” in simple terms. People want to know things that many others don’t know. They like to discover the ‘secrets’ that only some people know. The desire to know is a directive force in marketing, so we have: * Secrets of the Diet Industry Uncovered * What Time Share Companies Don't Want You To Know * Msteries of A Youthful superficiality Revealed * The Hidden Keys of Car Buying People don’t want * How to Diet Successfully or * A Guide to hire purchase Cars for example. First set of titles surely outshines the second set of titles insomuch as the former takes desirability of curiosity. You must design your publication in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above) Because / Reason Why ---------------------------- Telling people a valid reason for your consideration is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it’s probably insomuch as you want to get rid of your defective products or seeing its 2 days once the expiry date (in case of food items). Wouldn’t you and I think the same way when we see a similar message? Give them a true convincing reason. For example, let’s say you have a slow time of the year and you want to increase your lifework during this period. Make a special, limited time offer. Offer to throw in an extra free gravy or a special discount simply being as how it's your 'slow time' and you need to pay your staff anyway. Don’t you think people will admit it? If you can give a solid reason for a particular action, people will have no doubts somewhere about what you say - there is simply very little room for doubt. Greed ------- People are greedy. I'm not talking prevalent food but 'greedy' in a marketing perspective. Everybody feels from “what’s in it for me” syndrome. They really want to know how your product can ease them. Notice that, the 'customer's will buy benefits and not products'. Confused? You'll see what I mean in a minute. Analyze the following list of benefits written at close quarters a digital camera. * Can store over 200 photos * Supports every color you can see * Manual included so you can start even if you have no previous experience This will seriously open the eyes of a person who has an idea of bu'ying a convex lens one day. This is in complete contrast to the following, where the 'product' is described. * Has a memory of 6000k * Supports 16-bit colors * 60-page manual included Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must comprehensibly tell the customer how will they trust by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information. To make this point clearer, understand that, 'Customer's will bu'y benefits and 'not' the features.' Okay.. Whats the difference needle features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list high is a benefits list and the second is a features list. Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results. I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.
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