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Best of all I not only received my full fee for a one day seminar, but also a very healthy order for 250 copies of my books. If I hadn't stopped on a whim to inquire about a college friend from years ago I would have missed out on a full day seminar at full fee, a healthy order for my books and a glowing testimonial letter from a satisfied school board official. The lesson? Article: Little Things Do Mean A Lot by Mike Moore While I am regularly on the lookout for ways to market myself as a speaker it is often a time consuming task and one I am not overly fond of. Once in awhile something you do inadvertently turns out to be an effective marketing strategy. Let me explain. Last summer I was driving insular through Northern Ontario Canada on my way to Lake Superior country for my engagement book solo camping trip. I do this once a year to find solitude and peace in the looker of nature and to recharge my emotional batteries . As I was driving through a small town between Sudbury and Sault Ste Marie I passed an insurance business which I knew was owned by the family of a young woman I had gone to consumer cooperative with. I began to reminisce and wondered where Margaret was and what had happened to her since medical school days. On the spur of the moment I pulled into the parking lot, went in and met her brother who had taken over the the business world afterwards their Father had retired. After discovering that my friend from two-year college was quicksilver and well and now a director of education in Southern Ontario I gave her granduncle my card with a request to tell Margaret that I had dropped in and was quiz for her. I continued my way north. One year later I received a call from Margaret telling me that her partisan had indeed given her my message. back a long conversation during which we enthralled up on all the news Margaret invited me to conduct a one day seminar with her administration and office staff. I acquiescing and we started making plans and fleshing out the details of the day. The day took place on the 16th of April/03 and went very well. For my efforts I was wined, dined and housed in a very nice hotel. Best of all I not only received my full fee for a one day seminar, but also a very healthy order for 250 copies of my books. If I hadn’t stopped on a whim to inquire regarding a college friend from years ago I would have missed out on a full day seminar at full fee, a healthy order for my accounts payable ledger and a glowing testimonial letter from a satisfied school board official. The lesson? Those little, unassuming, spur of the moment gestures of interest in others often open doors of opportunity you hadn’t even given a thought to.
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More Articles:1. The Fundamentals of Growing Revenue Summary: Use it as a 'litmus test' for each prospective customer interaction and communication.Get More New CustomersGetting more new customers is a result of successfully executing on two broad objectives - increasing your prospective customer's awareness of your offering and communicating with your customer from their perspective of the benefits of your product or service. the customer doesn't understand what they gain by employing your offerin… 2. Voice Mail That Sells By Kelley Robertson Summary: Plan what you are going to say BEFORE you call so you are prepared.Mistake #2 ' The message is difficult to understand. A sales person recently left me a message and he spoke so quickly that I did not understand most of his message. If they have to replay the message several times they will seldom call you back.Mistake #4 ' The message does not compel me to return the call. We specialize in helping businesses like yours manage the proces… 3. More Cleaning and Janitorial Customers Using Yahoo By Kevin Carnahan Summary: I would like to sit down and discuss this further with you when time permits.Please respond to me by email if interested or contact me personally at (list your phone number)Sincerely, (List your Business) and NameNow this email can be sent to anyone by changing a few of the parameters, for real estate agents looking at the link below some do not have websites, you will have to call them and get their email or fax number. Article: We us… 4. How to Lose the Sale Quickly & Easily By Kelley Robertson Summary: EVERY single person began their presentation by telling me about their company rather than learning about my needs and wants. In fact, when I told I wanted it, he tried talking me out of the sale by stating, 'If you want some time to think about it, there's no rush.' While I appreciated his low-pressure approach I couldn't help but wonder how many sales he had lost in the past.Do not respect my time. In fact, he spent most of the allotte… |