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Best of all I not only received my full fee for a one day seminar, but also a very healthy order for 250 copies of my books. If I hadn't stopped on a whim to inquire about a college friend from years ago I would have missed out on a full day seminar at full fee, a healthy order for my books and a glowing testimonial letter from a satisfied school board official. The lesson? Article: Little Things Do Mean A Lot by Mike Moore While I am regularly on the lookout for ways to market myself as a speaker it is often a time consuming task and one I am not overly fond of. Once in awhile something you do inadvertently turns out to be an effective marketing strategy. Let me explain. Last summer I was driving insular through Northern Ontario Canada on my way to Lake Superior country for my engagement book solo camping trip. I do this once a year to find solitude and peace in the looker of nature and to recharge my emotional batteries . As I was driving through a small town between Sudbury and Sault Ste Marie I passed an insurance business which I knew was owned by the family of a young woman I had gone to consumer cooperative with. I began to reminisce and wondered where Margaret was and what had happened to her since medical school days. On the spur of the moment I pulled into the parking lot, went in and met her brother who had taken over the the business world afterwards their Father had retired. After discovering that my friend from two-year college was quicksilver and well and now a director of education in Southern Ontario I gave her granduncle my card with a request to tell Margaret that I had dropped in and was quiz for her. I continued my way north. One year later I received a call from Margaret telling me that her partisan had indeed given her my message. back a long conversation during which we enthralled up on all the news Margaret invited me to conduct a one day seminar with her administration and office staff. I acquiescing and we started making plans and fleshing out the details of the day. The day took place on the 16th of April/03 and went very well. For my efforts I was wined, dined and housed in a very nice hotel. Best of all I not only received my full fee for a one day seminar, but also a very healthy order for 250 copies of my books. If I hadn’t stopped on a whim to inquire regarding a college friend from years ago I would have missed out on a full day seminar at full fee, a healthy order for my accounts payable ledger and a glowing testimonial letter from a satisfied school board official. The lesson? Those little, unassuming, spur of the moment gestures of interest in others often open doors of opportunity you hadn’t even given a thought to.
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More Articles:1. My Rude Awakening To Sales Summary: Brian did both and I did get a sizable chunk of the business. It wasn't so many years later that I realized I didn't know what I didn't know. Because I had so little experience and even less sales training, I believed wrongly, that my options were limited. Today I realize my options were limited only by my imagination, determination, and other outside resources available to me. I coulda put together a written plan. I coulda got my manage… 2. Peak Performance – What You See Is What You Get! By Ernest Oriente Summary: This article will give you three easy ways to improve the performance of your sales team because what you see is what you get!Setting up your sales activity board: Start by ordering a large erasable board from your local office supply store, the bigger the better (hint, a big board = assumed big results!) and mount this board on a wall easily seen by your sales team but not visible to your current or prospective clients. Then, erase y… 3. 5 Sales Letter Blunders That LOSE the Sale Summary:The average conversion ratio of most sales letters is a pitiful1% -- or worse. You've just experiencedthe amount of frustration Web surfers feel when they're expectedto read a 10-screen sales message composed of only 3 paragraphs.Massive blocks of text in sales copy are just not cool.Reading from a computer screen is already much more strenuous tomost people than reading offline documents, so make your salespage easy on the eyes by using … 4. 10 Ways To Sell Your Products Faster Summary: Tell people if they order by Jan 28, 2000 they will get a discount or free bonuses. Offer a free on-site repair service for products you sell. Give people free bonuses when they order your product or service. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc. Article:1. Give people a deadline to order. Tell people if they order by Jan 28, 2000 they wil… |