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The best part...they tell me what they want, they give me their permission to send them 'periodic' emails when I have completed their 'info product of choice'. (I inform them their not placed on a weekly or monthly ezine for that matter) I start creating a info product they 'expressed interest in receiving' then I work on the backend, then I email them the information. Article: Do you have a visitor survey on your site? If not, you should. Your missing out on a golden opportunity to cash in. Let me explain. I operate a site that offers my visitors free ebooks but I also ask them specifically what their interested in and for them to give me their email address. Beside’s having my weekly newsletter which covers ebook related topics like research, development, brainstorming and all the rest, I open sub-mailing lists depending on THEIR topic of interest. Not everyone is interested in just the research , development, and brainstorming of ebooks. I can’t read my visitors mind, neither can you. This is a great way to get “inside” your visitors head and find out what their “specifically” looking for. I have a variety of ebooks on my site but one day it occurred to me, do I really have what people want? How would I know new looking at log files, and then keyword searches are pretty general in nature at times, right? Than the light bulb went on in my head. All you have to do is ask Brian. The best part...they tell me what they want, they give me their permission to send them “periodic” emails when I have completed their “info product of choice”. (I inform them their not placed on a weekly or monthly ezine for that matter) I start creating a info product they “expressed interest in receiving” then I work on the backend, then I email them the information. seeing that I took the initiative to “ask them” what they wanted, than took the time and created the info product of their “interest/need”, my sales conversion rates will do what? That’s right...increase. Than I follow up with more info products related to their “topic of interest” and even include the occasional freebie to thank them. Out of all this the best part is the initial request, I offer no bonuses, no incentives, for them filling out the form, I just take the time to listen, create, fill their need, and in the end have a very satisfied customer for years to come. Are you way and listening?
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More Articles:1. Shhhhhhh. LISTEN! Summary:This time it was Tom Hanks' turn.Bravo hosts a show called 'Inside the Actor's Studio,' whicheach week features an interview with a well known actor. 'Listen.'Listening is the key to success for the actor, the director,the writer.Listening, too, is the key to success for the marketer.Listening is the key to success for the human being.'You convert yourself from a person who is pretending,'Actor Hanks said 'to a person who honestly is.' Do… 2. I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy Summary: Yet, Ican't do what you do -- you sell millions of products to massesof people through the sheer power of print.' Salesmanship in Print When you look at it from Joe Girard's perspective, it's hard todeny the awesome power of writing good sales copy - which I call'salesmanship in print' -- a power that anyone can takeadvantage of. Instead what you should do is find a product that's alreadyselling well -- and use compelling copy to sell it… 3. Transform Yourself from a Salesperson into a Businessperson Summary: You have to be a businessperson and, using business competencies, view and present your offering as platform upon which your prospect can achieve their business plan going forward.Characteristics of a BusinesspersonBeing a businessperson not only means developing these business skills, such as the ability to read and interpret financial statements, but it also involves a way of thinking and being. Become familiar with concepts and curren… 4. Tips On Overcoming Sales Resistance Summary:Tips On Overcoming Sales Resistance When your clients and prospects resist your sales presentation are they really saying NO or are they asking you questions in order to make an informed decision? Resistance can come in a variety of forms: The client may not like you, they may not like your product or service or they simply would prefer the status quo (change is not an option.) If the prospect doesn't like you, you may never be able to re… |