I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales CopyGet Boost Sales on boost-sales.net. I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy topic will increase your understanding on Boost Sales. We at boost-sales.net only provide news, articles, information in Boost Sales. Boost Sales at boost-sales.net provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Yet, I can't do what you do -- you sell millions of products to masses of people through the sheer power of print.' Salesmanship in Print When you look at it from Joe Girard's perspective, it's hard to deny the awesome power of writing good sales copy - which I call 'salesmanship in print' -- a power that anyone can take advantage of. Instead what you should do is find a product that's already selling well -- and use compelling copy to sell it better. The song he wrote was called 'Splish Splash' and the words started out, 'Splish splash, I was takin' a bath/ 'Round about a Saturday night.' It had a good old Motown rock and roll sound -- and it became a smash hit, selling millions of copies. If you haven't made a substantial amount of money from your marketing efforts yet, sell only products or services that have a ready market -- this is the path of least resistance. Article: The Guinness Book of World Records listed Joe Girard as the 'World's Greatest Retail Salesman' for 12 consecutive years. He holds the singular distinction of having sold an ruling of six cars a day over his career. Recently, Joe Girard told me: 'Joe, I can sell in person to individuals in a personal way - in fact, I can sell more cars per day than anyone else. Yet, I can't do what you do -- you sell millions of products to masses of people through the sheer power of print.' Salesmanship in Print When you look at it from Joe Girard's perspective, it's hard to deny the bulky power of writing good sales copy - which I call 'salesmanship in print' -- a power that anyone can take advantage of. You don't need good looks, a interesting personality or even great intelligence. In fact, you don't even have to pass English. This is why it baffles me when people desperately rack their brains trying to find ways to make money -- when the greatest opportunity is staring them right in the face. What's even more mystifying is that those very same people, when presented with ingenious channel to writing copy that sells, take the skill for granted and don't use it to make personal fortunes for themselves. Flunking turn into Not many people know this, but I about flunked turn into back in high school. In addition, I don't know many big words, unlike the rest of my proclamation and marketing colleagues -- and my writing style is quite unsophisticated to boot. Yet, by learning to incorporate into my sales copy all the things randomly how the human mind reacts to devout words and phrases that I've learned over the years, I have made millions of dollars for myself. The most important lesson you must remember is this: If you learn nothing else but the proper use of psychological principles in writing sales copy, you will systematically make more money than you'll ever need. The Million-Dollar Grapefruit Farmer If you're one of those people who believes that you're not a good enough writer -- and that you couldn't possibly learn to write ad copy that sells -- I want to tell you the story of a man who attended one of my seminars. This man was a grapefruit farmer who had never written sales copy prior to conjoint my copywriting seminar. In fact, he expressed his doubts that he would get somewhat at all from the copywriting lessons he learned. Yet, by the end of the seminar, he was able to write direct mail copy to sell grapefruit by mail which, over a period of ten years, has earned him millions of dollars. Success Leaves Clues For many years I specialized in 'space-age' products, and my claim to fame was in web and selling 'the reformed mousetrap' -- from state-of-the art smoke detectors to tiddlywinks computers to new-fangled calculators -- and more recently -- to BluBlocker® sunglasses. But you don't need a space-age product to make a million dollars. In fact, that is the downfall of most people who enter the marketing field. They find a product, fall in love with it, and try to get the market to buy it. With an unproven product, you could lose a lot of money in the process. Instead what you should do is find a product that's already selling well -- and use impelling copy to sell it better. Harmonize with the Marketplace One of the psychological principles I describe in my book, 'Triggers,' is simply this: Your product needs to harmonize with the marketplace. Here's a tip that you would definitely find useful: When you're looking for a product to sell, go to the library and flip through the back issues of magazines -- particularly the tabloids. Note those mail order ads that are running week after week, month in view of month. There's only one reason why those ads keep running -- they're making money. Those products are already proven to sell well -- they've demonstrated that they harmonize with the marketplace. Even if there are many companies that are early competing in those product categories (example: weight loss, hair restoration, and wrinkle products, etc.), don't worry. If you apply good copywriting guidelines, your marketing efforts will fare brass hat than those who are making money, despite their poor sales copy. 'Splish Splash I Was Takin' A Bath' Take a clue from cop Darin, a popular singer of the '50s. Darin was a young singer in New York who, for a long time, tried unsuccessfully to cave in into the music business. He would go from record corps to record trade association trying to convince them to make an workbook of him singing popular jazz oldies. He was rejected. So one day, Darin sat down and wrote a song that fitted or 'harmonized' with what the public was at the time. What was popular at the time was good old rock and roll sung by black artists -- it was named the Motown sound. The song he wrote was 'Splish Splash' and the words started out, 'Splish splash, I was takin' a bath/ 'Round thereabout a Saturday night.' It had a good old Motown rock and roll sound -- and it became a smash hit, selling millions of copies. Darin recognized what the market wanted, and he created something that harmonized perfectly with the prevailing market. From his earnings, he himself produced a record in the music genre that he really loved -- popular jazz oldies. His song, 'Mack the Knife' went on to grace a multimillion-selling single and made constable Darin famous. To summarize, you must first have a product that harmonizes with your market. If you haven't made a substantial quantity of money from your marketing efforts yet, sell only products or services that have a ready market -- this is the path of least resistance. Afterwards, with the money you make, you can blaze new trails with other products of your own preference.
Company > Careers @ Bit9
Careers @ Bit9Regional Account Manager (Mid-Atlantic)
Job Summary:
The Regional Account Manager is responsible for identifying, developing and closing new business and expanding revenue with established customers within an assigned territory.
Essential duties & responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned to meet business needs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential responsibilities include:
Exceed booking and revenue quota targets
Target and gain access to decision makers in key prospect accounts
Develop and execute account strategy for major accounts and opportunities as per territory assignment
Establish access and relationships with key decision makers, typically at the CIO and CSO level
Work cooperatively with Bit9 Marketing to create visibility with target accounts and drive engagement of target prospects at both the individual contributor and executive level
Work cooperatively with Bit9 partners to leverage their established account presence and relationships
Qualify and understand prospect security priorities and provide compelling presentations of Bit9 solutions
Manage demonstration and evaluation activities with the help of the Technical Account Management team
Work cooperatively with Inside Sales to maximize territory productivity
Capture, maintain, and disseminate accurate and relevant prospect information using Salesforce.com
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