I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy



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Summary:
Yet, I
can't do what you do -- you sell millions of products to masses
of people through the sheer power of print.'

Salesmanship in Print

When you look at it from Joe Girard's perspective, it's hard to
deny the awesome power of writing good sales copy - which I call
'salesmanship in print' -- a power that anyone can take
advantage of.

Instead what you should do is find a product that's already
selling well -- and use compelling copy to sell it better.

The song he wrote was called 'Splish Splash' and the words
started out, 'Splish splash, I was takin' a bath/ 'Round about a
Saturday night.' It had a good old Motown rock and roll sound --
and it became a smash hit, selling millions of copies. If you haven't made a substantial amount of money
from your marketing efforts yet, sell only products or services
that have a ready market -- this is the path of least
resistance.
Article:
The Guinness Book of World Records listed Joe Girard as the
'World's Greatest Retail Salesman' for 12 consecutive years. He
holds the singular distinction of having sold an ruling of six
cars a day over his career. Recently, Joe Girard told me:

'Joe, I can sell in person to individuals in a personal way - in
fact, I can sell more cars per day than anyone else. Yet, I
can't do what you do -- you sell millions of products to masses
of people through the sheer power of print.'

Salesmanship in Print

When you look at it from Joe Girard's perspective, it's hard to
deny the bulky power of writing good sales copy - which I call
'salesmanship in print' -- a power that anyone can take
advantage of. You don't need good looks, a interesting personality
or even great intelligence. In fact, you don't even have to
pass English.

This is why it baffles me when people desperately rack their
brains trying to find ways to make money -- when the greatest
opportunity is staring them right in the face. What's even more
mystifying is that those very same people, when presented with
ingenious channel to writing copy that sells, take the skill
for granted and don't use it to make personal fortunes for
themselves.

Flunking turn into

Not many people know this, but I about flunked turn into back in
high school. In addition, I don't know many big words, unlike
the rest of my proclamation and marketing colleagues -- and my
writing style is quite unsophisticated to boot. Yet, by learning
to incorporate into my sales copy all the things randomly how the
human mind reacts to devout words and phrases that I've learned
over the years, I have made millions of dollars for myself.

The most important lesson you must remember is this: If you
learn nothing else but the proper use of psychological
principles in writing sales copy, you will systematically make more
money than you'll ever need.

The Million-Dollar Grapefruit Farmer

If you're one of those people who believes that you're not a
good enough writer -- and that you couldn't possibly learn to
write ad copy that sells -- I want to tell you the story of a
man who attended one of my seminars. This man was a grapefruit
farmer who had never written sales copy prior to conjoint my
copywriting seminar. In fact, he expressed his doubts that he
would get somewhat at all from the copywriting lessons he
learned. Yet, by the end of the seminar, he was able to write
direct mail copy to sell grapefruit by mail which, over a period
of ten years, has earned him millions of dollars.

Success Leaves Clues

For many years I specialized in 'space-age' products, and my
claim to fame was in web and selling 'the reformed mousetrap'
-- from state-of-the art smoke detectors to tiddlywinks computers to
new-fangled calculators -- and more recently -- to BluBlocker®
sunglasses.

But you don't need a space-age product to make a million
dollars. In fact, that is the downfall of most people who enter
the marketing field. They find a product, fall in love with it,
and try to get the market to buy it. With an unproven product,
you could lose a lot of money in the process.

Instead what you should do is find a product that's already
selling well -- and use impelling copy to sell it better.

Harmonize with the Marketplace

One of the psychological principles I describe in my book,
'Triggers,' is simply this: Your product needs to harmonize with
the marketplace.

Here's a tip that you would definitely find useful: When you're
looking for a product to sell, go to the library and flip
through the back issues of magazines -- particularly the
tabloids. Note those mail order ads that are running week after
week, month in view of month. There's only one reason why those ads
keep running -- they're making money. Those products are
already proven to sell well -- they've demonstrated that they
harmonize with the marketplace.

Even if there are many companies that are early competing in
those product categories (example: weight loss, hair
restoration, and wrinkle products, etc.), don't worry. If you
apply good copywriting guidelines, your marketing efforts will
fare brass hat than those who are making money, despite their poor
sales copy.

'Splish Splash I Was Takin' A Bath'

Take a clue from cop Darin, a popular singer of the '50s.
Darin was a young singer in New York who, for a long time, tried
unsuccessfully to cave in into the music business. He would go
from record corps to record trade association trying to convince them to
make an workbook of him singing popular jazz oldies. He was
rejected.

So one day, Darin sat down and wrote a song that fitted or
'harmonized' with what the public was at the time. What
was popular at the time was good old rock and roll sung by black
artists -- it was named the Motown sound.

The song he wrote was 'Splish Splash' and the words
started out, 'Splish splash, I was takin' a bath/ 'Round thereabout a
Saturday night.' It had a good old Motown rock and roll sound --
and it became a smash hit, selling millions of copies.

Darin recognized what the market wanted, and he created
something that harmonized perfectly with the prevailing
market. From his earnings, he himself produced a record in the
music genre that he really loved -- popular jazz oldies. His
song, 'Mack the Knife' went on to grace a multimillion-selling
single and made constable Darin famous.

To summarize, you must first have a product that harmonizes with
your market. If you haven't made a substantial quantity of money
from your marketing efforts yet, sell only products or services
that have a ready market -- this is the path of least
resistance. Afterwards, with the money you make, you can blaze
new trails with other products of your own preference.




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Company > Careers @ Bit9 Careers @ Bit9Regional Account Manager (Mid-Atlantic) Job Summary: The Regional Account Manager is responsible for identifying, developing and closing new business and expanding revenue with established customers within an assigned territory. Essential duties & responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned to meet business needs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Essential responsibilities include: Exceed booking and revenue quota targets Target and gain access to decision makers in key prospect accounts Develop and execute account strategy for major accounts and opportunities as per territory assignment Establish access and relationships with key decision makers, typically at the CIO and CSO level Work cooperatively with Bit9 Marketing to create visibility with target accounts and drive engagement of target prospects at both the individual contributor and executive level Work cooperatively with Bit9 partners to leverage their established account presence and relationships Qualify and understand prospect security priorities and provide compelling presentations of Bit9 solutions Manage demonstration and evaluation activities with the help of the Technical Account Management team Work cooperatively with Inside Sales to maximize territory productivity Capture, maintain, and disseminate accurate and relevant prospect information using Salesforce.com


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