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I think we would all agree that humor sells. When you apply this to marketing and sales you realize that the use of humor not only gets your customer's attention, but also helps them recall you and your message long after you have left the scene. Article: I think we would all comply that humor sells. Just look at television commercials as an example. The ones we remember and don't mind seeing over and over nonetheless are the funny ones. There was a study done a few years ago which looked at the bugging and retention of abstract content by university students. The results indicated that both retention and homage increased significantly if the professors used humor in their lectures. If these results are accurate, and I make believe them to be, they validate my long held view that if you want to make people listen to you and remember what you said make them laugh. When you cement this to marketing and sales you realize that the use of humor not only gets your customer's attention, but also helps them recall you and your message long out for you have left the scene.
A happy, humorous, smiling band representative is a powerful promotional and selling agent. So hire people with these qualities and train those working for you who don't. Remember a sense of humor is a learned response, it isn't genetic. People are near to those with a great sense of humor and a fine disposition. |
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