Boost Sales

The trouble is most fans email you something like this: "You rock! They don't explain how your music affected them or why they came to that conclusion, and you don't bother to ask.

But if you want great testimonials, you have to ask for them. Great testimonials create a positive atmosphere.

Not only will you sell more CDs, but your fans will also get a better feeling about your band. It will add personality to the testimonial and let the reader k

"Which is your best CD?"

Ever get that question? My band has five CDs that we sell at shows, and I get that question all the time. People rely on the suggestions of others to determine what they are going to buy. They trust the opinions of others to help them make decisions. So having great testimonials to sell your CDs is essential.

The trouble is most fans email you something like this: "You rock! -Joe." They don't explain how your music counterfeit them or why they came to that conclusion, and you don't mix up to ask.

But if you want great testimonials, you have to ask for them. You can't be passive and wait for those one in a thousand great testimonials to come in. Instead, educate your fans.

That's one of the secrets to the success of the Brobdingnagian Bards. We have a lot of fans who are passionate throughout our music. Steven Hahn is so gung-ho at close quarters our music that he styled a television station to tell them in point of a gig we had. And a concave lens crew showed up!

That kind of enthusiasm is contagious. But it's also been taught. You see, we educate our fans on how to help us.

That's also what you have to do when gathering testimonials. Educate your fans how to write them. Guide them step-by-step. Ask questions that will get you your desired response. They know they love your music. Now you have to get that into a format that will help you sell more CDs.

To write a testimonial, you need to know what makes a killer testimonial?

1. Great testimonials focus on benefits.

How did your music imitate them? Have them tell a story in relation with the drive home as they were headbanging in the car when a cop pulled up next to them on a motorcycle and gave them a disapproving glance.

2. Great testimonials are visual.

Could you see that cop in the statement above? That's the type of short story that will make your fans feel like they're back at the club nervously shaking your hand when they meet you.

3. Great testimonials evoke a feeling.

They should touch an emotion inside, whether it's joy, sadness, anger, tranquility, energy, excitement, nervousness, or whatever. That feeling should come on in the testimonial to connect with other fans.

4. Great testimonials create a positive atmosphere.

Not only will you sell more CDs, but your fans will also get a control feeling in connection with your band. You want something that will connect to people, calculator energy, excitement and goodwill to all living you.

Here are a few guidelines for creating testimonials that will make people take notice.

1. Keep it short. Cut the quote down to three sentences that really shine. You want it to grab them quickly, not something that is difficult to read.

2. Be specific. Fans can go on and on that "you rock" or "you're awesome," but those phrases don't personalize it. Instead, have them describe what is weighty in point of you or your CD. "The way you sang, 'The Bridge' on your CD 'Soul of a Harper' gave me goosebumps."

3. Keep it positive. If a quote is written with a negative connotation like, "I can't repute how cool you are!" Ask them if you can rewrite it in a more positive manner, like "I love how cool you are!" It will energize your site all the more.

4. Include a name. The most-powerful quotes include your fan's name, city and state (sometimes job or wallop can also been effective). Get permission to use as much information far and wide the person as they are willing to give.

5. enlighten the situation. Get the five W's from your fan: who, what, where, when, why, and how. Weave that info into the testimonial. It will add personality to the testimonial and let the reader know there's a person backside it.

Of course, if fans don't really want to share more than "you rock," keep in countenance it happily. Sometimes even something that simple can be effective. If you're fans are writing from the heart, that enthusiasm will hump over to their friends and your word-of-mouth will continue to spread.

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