Boost Sales

How do you get people's attention and build their interest to take the time to read your sales letter? There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.

1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. If your sales letter is like most people's sale letters - boring - no prospect will take the time to read it an

How do you get people's wiretapping and prepare their interest to take the time to read your sales letter? Let's face it. If you can't get the caution of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.

Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats. There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.

1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't perfectly jussive and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benevolence laden headline and subhead that pull people into the first sentence of your body copy. You write the copy in such a way that to complete the thought forces your payee into the next sentence. Next, your first paragraph will naturally flow into the second paragraph and then into the third and so on. The trick again, is to write the copy in such a way that you're using stories, case histories, testimonials news or even descriptions that take several paragraphs to write. Then you mark down this huge close tight of copy up into multiple paragraphs. As a result, the first 25% of your sales letter should come riveting.

2) Sentence Enders: At the end of key paragraphs you can add a special sentence that beckons your prospects to read into the next paragraph. Here are several examples: "Stay with me." "Let me explain." There's more." "What happened next will surprise you." "I was raw away by what happened next." "Now here comes the good part."

3) Preview: Have you ever noticed on talk radio or on various news programs that the spokesman or radio host will give you a preview of what's to come in their show in order to whet your will power to know more? You can do the same thing throughout your sales letter. Note this technique is narrowly related to Sentence Enders. Here are a few examples. "As you read on, you're close about to discover how XXX can bettering your sales by 30% to 400% in just 7 short days." "I'm going to reveal my magic metabolism secrets that can peel off 20 lbs within 30 days time. But earlier I do ... " "In the next 5 minutes as you read every word of this letter, you will know the 7 secrets to exploding your online profits without paying a single dime in proclamation costs." "By the time you finish reading this eye-opening letter you will know how to take these three fighting techniques and stop any rebel foolish enough to get in your face."

Here's the foot line. You must keep your prospects focused on your sales message. If your sales letter is like most people's sale letters - uninteresting - no prospect will take the time to read it and as a result you won't get sales. Use these three techniques and try inventing some of your own to keep your reader focused and riveted on what you've written. make suspense in your sales letter. As if you're constantly dangling a invitation only yesterday them. Do this and you should see your sales boost.

More Articles: