Boost Sales

They could easily have said, "We'll gladly give you a refund of your full purchase price within 7 days - No Questions Asked." Making such a statement in your everyday business plan, helps make your customer feel more comfortable doing business with you.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entir

Have you ever noticed with most businesses that you are taking the risk? Here's an example. The other day in a small gear store, I saw the owner had a sign posted that says, "Absolutely No Refunds by and by 7 Days." This is a really bad way to destroy goodwill. You don't have to state things negatively.

They're thinking to themselves, "People are going to come try to return something next week or the week back and we're just not going to do it. We're not going to give them their money back." They put a sign up with that same negative personal judgement and expect customers to feel at ease when making a purchase.

They could easily have said, "We'll gladly give you a refund of your full purchase price within 7 days - No Questions Asked." This says it unmitigated and makes a huge difference.

The first one tells the customer that "Hey, it's your responsibility, the risk is on you." The second one says, "Hey, we'll take the risk and we'll do everything we can for you if you're not satisfied."

See the difference? It's minor and probably won't hurt a lot of sales, but why be so negative when you can turn them around and state them with a big, bold, powerful guarantee? "Our prices are the lowest in town. We'll fund the lowest price anywhere or we will refund the difference." You know those with large fittings chains? You can make big, bold powerful statements like this simply by stating the tone in your message.

Another example; If you sell magazine subscriptions, you can guarantee their money back all the way up to the last minute of the last day of the last month of their subscription and they can get a full refund. These are 100% no risk guarantees that will not hurt your business.

There are a lot of guarantees that can be stated and put the risk on your shoulders where it belongs. If you have a quality product or service, then you're not quiz them to go out on a limb.

If you perform, then you should do everything you can to say that you do even if you get more returns or maybe people appeal for their money back. Maybe it's whereas you made a mistake. Maybe it's since something is wrong on their end and they try to take pay off of your every move.

It will be inconsequential compared to all of the new business you'll generate seeing of your big bold solid guarantee. Making such a statement in your everyday business plan, helps make your customer feel more comfortable doing occasions with you.

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