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And because your visitor comes to your site after finding it from a relevant list of search results, he or she is a *targeted* visitor - exactly what you want! Compare this to regular search engines, which give you the option to pay a fee for an 'express review' ... Instead of listing your home page, where you may offer dozens of choices, list a specific page on your site that is designed to get the visitor to do one thing - whether that's buy something, download a free trial, or subscribe to your newsletter. Article: Good thing you don't have to be rich to make it work for you. Pay-per-click search engines are one of the best ways to get targeted traffic to your site - and for just a few pennies, too. I'm usually pretty nominal when it comes to paying for advertisement ... but this is one place where I'm happy to make the investment. PPC SEs such as GoTo.com < http://www.goto.com/ >, the largest and best-known of them, grant you to 'bid' on certain search terms. Listings for each search term are displayed in order of highest bid first. You literally 'pay' for your search rank! Some advantages of PPC SEs include: == No fiddling with META tags, keyword density, and all that other stuff that goes with search engine optimization. If you've ever played with this stuff, you'll know how frustrating it can be to get a good listing - and then KEEP it! With PPC SEs, you simply buy your way to a emend position. == It's fast! Most PPC SEs will review your listings and make them unpeopled within just a few days. Compare this to the regular search engines, where it can take MONTHS to get listed - if you get listed at all! == It's 'pay for performance'. You only pay the the whole story you bid when someone clicks on your link. And cause your visitor comes to your site in search of finding it from a relevant list of search results, he or she is a *targeted* visitor - exactly what you want! partake of this to regular search engines, which give you the option to pay a fee for an 'express review' ... a review that most often *doesn't* guarantee a listing. PPC SEs are a great way to get targeted traffic, quickly. Here are a few pointers on how to work effectively with them: == Don't obsess all over duck #1. If you can prepare to be on the first page, that's great ... but remember that you only pay for clicks - even if you're on page 10 and you only get a few clicks each month. == Track everything. Different PPC SEs will give you different 'quality' clicks. Use a rebroadcast ad tracking program so that you know exactly what works. == espouse multi-word search terms. For example, instead of 'jewelry', covet 'handcrafted jewelry'. Single word search terms are hyper-competitive. Translation: they cost too much. == Send visitors directly to a sales page. Instead of listing your home page, where you may offer dozens of choices, list a specific page on your site that is designed to get the visitor to do one thing - whether that's buy something, download a free trial, or subscribe to your newsletter. You're paying for clicks, uniform with all, and you don't want to 'waste' them on a page that doesn't convert visitors into customers. == Bid only on relevant search terms. This closely goes without saying ... you're paying for clicks, so make sure you're paying for QUALITY clicks. There are also loads of tools freely online to help you maximize the effectiveness of your PPC SE campaign. One good place to start for more information is http://www.payperclicksearchengines.com/ . Yes, PPC SEs cost money. But if you could consistently make a profit on your investment, wouldn't you? Remember that it's not how much it COSTS that matters ... it's how much PROFIT you earn in return. Happy bidding!
Title: Technical Account Manager
Department: Technical Services
Reports to: Director, Technical Services
Job Summary:
The Technical Account Manager provides proactive end-to-end customer lifecycle support starting with pre-sales support, technical guidance, training and project management during evaluations through professional service customer engagements. They are, in many ways, the 'Services face of Bit9" and forge a permanent customer relationship that started during the sales process. This role will need to be filled by a senior level resource that is comfortable living in both the Customer-s realm as well as the Bit9 Sales, Support and Engineering environments.
Our Technical Account Managers are:
· Positive, proactive, and passionate about customer success
· Passionate about creating satisfied customers
· Business, process and technology experienced
· Have amazing communication and team skills and works well with business to engineer-types
· Planners
· Nurturing, capable, and forward thinking
· Credible, trustworthy, honest and knowledgeable
Essential duties & responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned to meet business needs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential responsibilities include:
· Evangelize Bit9-s technology and methodology to prospects, customers, and partners
· Demonstrate Bit9-s products to prospects, customers, and partners via presentations and product demos
· Respond to technical objections and create competitive differentiation
· Fully deploy Bit9 software leveraging established best practices
· Work closely with the Support team to solve prospect, customer, and partner issues
· Work closely with the Services team to evaluate, test, and roll-out future product releases
· Build and maintain prospect, customer, and partner relationships
· Provide product feature input to Product Management
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