How to Instantly Boost Traffic and Sales for Just Pennies!



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Summary:
And because
your visitor comes to your site after finding it from
a relevant list of search results, he or she is a
*targeted* visitor - exactly what you want! Compare
this to regular search engines, which give you the
option to pay a fee for an 'express review' ... Instead of
listing your home page, where you may offer dozens of
choices, list a specific page on your site that is
designed to get the visitor to do one thing - whether
that's buy something, download a free trial, or
subscribe to your newsletter.
Article:
Good thing you don't have to be rich to make it work for
you. Pay-per-click search engines are one of the best ways
to get targeted traffic to your site - and for just a few
pennies, too. I'm usually pretty nominal when it comes to
paying for advertisement ... but this is one place where I'm
happy to make the investment.

PPC SEs such as GoTo.com < http://www.goto.com/ >, the
largest and best-known of them, grant you to 'bid' on
certain search terms. Listings for each search term
are displayed in order of highest bid first. You
literally 'pay' for your search rank!

Some advantages of PPC SEs include:

== No fiddling with META tags, keyword density, and
all that other stuff that goes with search engine
optimization. If you've ever played with this stuff,
you'll know how frustrating it can be to get a good
listing - and then KEEP it! With PPC SEs, you simply
buy your way to a emend position.

== It's fast! Most PPC SEs will review your listings and
make them unpeopled within just a few days. Compare
this to the regular search engines, where it can take
MONTHS to get listed - if you get listed at all!

== It's 'pay for performance'. You only pay the the whole story
you bid when someone clicks on your link. And cause
your visitor comes to your site in search of finding it from
a relevant list of search results, he or she is a
*targeted* visitor - exactly what you want! partake of
this to regular search engines, which give you the
option to pay a fee for an 'express review' ... a review
that most often *doesn't* guarantee a listing.

PPC SEs are a great way to get targeted traffic, quickly.
Here are a few pointers on how to work effectively with
them:

== Don't obsess all over duck #1. If you can prepare to be on
the first page, that's great ... but remember that you
only pay for clicks - even if you're on page 10 and you
only get a few clicks each month.

== Track everything. Different PPC SEs will give you
different 'quality' clicks. Use a rebroadcast ad
tracking program so that you know exactly what works.

== espouse multi-word search terms. For example, instead of
'jewelry', covet 'handcrafted jewelry'. Single word
search terms are hyper-competitive. Translation: they
cost too much.

== Send visitors directly to a sales page. Instead of
listing your home page, where you may offer dozens of
choices, list a specific page on your site that is
designed to get the visitor to do one thing - whether
that's buy something, download a free trial, or
subscribe to your newsletter. You're paying for clicks,
uniform with all, and you don't want to 'waste' them on a page
that doesn't convert visitors into customers.

== Bid only on relevant search terms. This closely goes
without saying ... you're paying for clicks, so make
sure you're paying for QUALITY clicks.

There are also loads of tools freely online to
help you maximize the effectiveness of your PPC SE campaign.
One good place to start for more information is
http://www.payperclicksearchengines.com/ .

Yes, PPC SEs cost money. But if you could consistently
make a profit on your investment, wouldn't you? Remember
that it's not how much it COSTS that matters ... it's how
much PROFIT you earn in return. Happy bidding!



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Director of Sales Operations Calxeda is bringing revolutionary computational efficiency to the data center, leveraging the ultra-low-power ARM architecture as the foundation for next generation server designs. Calxeda-s platform will consume as little as 1/10th of the power of today-s best-in-class servers, enabling data centers to realize significant reduction in capital expenses, power, space and cooling. The Calxeda platform is specifically designed for servers, scaling efficiently to thousands of processor nodes, with unique network and storage acceleration, and is further enhanced with management technology to deliver true 'energy-proportional" computing.   At Calxeda, you will utilize your established expertise to establish all systems and personnel required to support Calxeda revenue forecasting, pricing, and contract management, channel and OxM inventory management and Calxeda-s inside sales support structure. The Calxeda team is comprised of technical innovators and leaders in the areas of SOC design, system architecture and software development.   Responsibilities:   Reporting to the VP of WW Sales, you will establish the processes, database tools, sales tools and customer interfacing mechanisms necessary to ramp and manage a worldwide forecasting and revenue stream. This person must have a proven track record of establishing and growing these systems and teams in a hyper growth environment. Start-up experience is essential to the success of this position.   Initially:   � Working closely with Calxeda-s Manufacturing Operations and Finance teams, establish the necessary processes and tools required to successfully ramp and manage our revenue stream. � Define and implement the systems required to manage our pricing and forecasting contracts on a worldwide basis. � Identify and execute the Inside Sales team structure required to support our World Wide Sales team and OxM Customers and Distribution Channels.


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