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Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And the competition in this market is pretty strong. But, by creating my own unique position I've been able to do quite well. My unique position is being able to write copy that's effective and gets results for about 1/4th the price of my competition. And a deeper look at my position points out that people don't need to spend more to get the same results. So, how do you come up with your own unique position that will let you make more sales? Think about how your product or service is different than your competition. Article: Everyone from pizza shackle to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to toss sales. Remember the pizza additive that had franchises cropping up like weeds insomuch as they offered to have a pie at your door in 30 minutes or less? That’s the power of positioning, and the reason this pizza yoke experienced such fast growth. And in a moment I’m going to detail how you can use positioning to sell more of your product. But first I want you to understand what positioning is… Positioning is looking at your competition and deciding how you’re different than them. It’s finding one strong proffer aid that your product has that’s not procurable anywhere else and that your prospects will view as something desirable. Take the pizza franchise… When people are hungry, they don’t want to wait to get their food. Sure, they might like the corner pizza shop that makes a great pie, but if they’re really hungry they might not want to wait 45 minutes to an hour. So in walks a pizza gem that guarantees they’ll get you your pizza in 30 minutes or less or you don’t pay. topic explodes. And take a look at the video tartan that offers guaranteed available rentals. Instead of heading down to the corner video store on a busy Friday night praying the movie you want will be available, you can drive to the place where you know it’s going to be ready for you to rent. The question is, if you’re really hungry, or want to assure you’re getting the movie you want, where will you go? Now previous to you say this can’t be employed to your business, I want you to think again. It can work, and it will work if you do it right. Everyone has competition. Even someone offering a truly unique ebook as regards a intercourse opportunity has strong competition from all the other ebooks with different occasions opportunities. But the smart marketer will create a unique position so that their business opportunity ebook is the obvious choice. Let me give you an example… I own a copywriting activity where I write sales letters and ads for clients. And the competition in this market is pretty strong. But, by creating my own unique position I’ve been able to do quite well. My unique position is new able to write copy that’s effective and gets results for in regard to 1/4th the price of my competition. And a deeper look at my position points out that people don’t need to spend more to get the same results. So, how do you come up with your own unique position that will let you make more sales? Think nearby how your product or service is different than your competition. And think in terms of a strong rally that your prospects will find desirable, but is only at loose ends through you. You want to be able to say, “If you want _________________, then this is the only place to get it.” And if you can fill in the blank with a strong well-being your prospects want then I can guarantee you’ll realize more profits insofar as of it.
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About SCVNGR: SCVNGR is the game layer on top of the world. We're part awesome casual game, part powerful mobile gaming platform. Playing SCVNGR is easy. It's all about going places, doing challenges and earning points. (Download the free app for iPhone / Android to try it out!) Building on SCVNGR is even easier. Institutions and individuals can add custom challenges to their favorite places either from the phone or by using the SCVNGR Builder online. Learn more about SCVNGR at http://www.scvngr.com
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UGO: Showtime Launches Dexter on SCVNGR http://www.ugo.com/tv/comic-con-2010-showtime-launches-dexter-game-on
WSJ: What-s "Inception- About? SCVNGR Can Help http://blogs.wsj.com/speakeasy/2010/06/24/whats-inception-about-scvngr-can-help/
Techcrunch: NE Patriots Recruit SCVNGR http://techcrunch.com/2010/07/15/help-vince-patriots-scvngr/
Mashable: SCVNGR Partners with Journeys http://mashable.com/2010/07/28/scvngr-rewards/
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About the Opportunity: Join a rapidly growing venture backed startup that is dominating the white hot space of location-based gaming. You will develop strategic relationships with top Hollywood studios, major record labels and leaders in entertainment industry. We offer an enthusiastic and positive work environment with tremendous potential for growth and compensation. The position offers base salary, plus commissions and full benefits. The position is located in our awesome Cambridge offices.
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