HOW TO ATTRACT AND RETAIN A TOP-NOTCH SALES FORCE



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Summary:
Share it with your employees in the form of a bonus

--Put a miniature flag on their desk on national holidays

--Praise them when praise is due
--Sponsor family barbecues

--Start a softball team

--Send anniversary cards marking the anniversary of when
they joined your company

--Give them a sweat shirt with your company name on it when they start work.
It's a marketing tool for you and for
them, and a nice gesture which says, 'Welcome to our team.'

--Have a wine and cheese party in the office once a month

--Let them know your door is always open

--Ask about their familiy members and use their names when you do.

--Treat them with respect

--Stock your kitchen area with munchies

--Celebrate Christmas in July! Take the team out to lunch
in the summer as well as at the end of the year

--Hold an employee appreciation day

--Place a gift certificate to Starbucks on everyone's desk

--Send a a postcard to everyone in the office when you're on
vacation

--Out of the blue, hire a bunch of kids to wash everyone's car

--Ask your employees for referrals!!!

Other companies may do some of these things, but how many do LOTS of them?
Try it. You'll wind up with happy employees who beget happy employees who
beget happy employees, and on and on and on!
Article:
A couple of years ago, a mailing list to which I subscribe had a question
from a participant who owned a real estate franchise. She wanted some
advice carelessly how to both take and retain a top notch sales force.

Well, for me, the approach was very simple. Just direct the golden rule of
networking: treat other people the way you would want to be treated and
watch them beat a path to your door, AND stay there, too! Treat them as if
they're invisible, take them for granted, ignore the PERSON behind
the salesPERSON and watch them run like an Olympic Gold Medalist. Since a
lot of the subscribers to Networking Gazette are activism owners or sales
managers (or coaches to operation owners and sales managers), I thought I'd
share some of the suggestions I gave the franchise owner. I've edited the
content a bit to try to make the information pray to any field of work. I
started off by demand her:

How involved are you in your industry? Are you in hand in your local
chapters of your professional associations? Are there opportunities for you
to speak in front of these groups, serve on committees, write articles,
teach a professional development course? Do a first rate job volunteering
for these organizations, and you will get you a lot of polite act and respect
from the people you're seeking:top producers. Quality begets quality.

Regarding retaining employees, you can not only keep employees, but you can
turn them into your greatest recruiters if you treat them like your most
important customers! In a way that's exactly what they are being as how they
are generating an income for you, the same as a customer does. When
customers are happy, they tell their friends. When employees are happy,
they tell their colleagues.

Some simple suggestions for keeping your sales people happy and creating
your own in-house pregnant of good section:

--Remember their birthdays. Send them bicentennial cards. Wish them a happy
birthday--doesn't cost a cent, yet it's so easy to overlook! Put a cupcake
on their desk. Have a holy days present delivered to their homes! Sound
outlandish? At one time I worked for a large section (2,600 employees in
our office). Every single person in that club had a gift delivered to
their home on their birthday! One year it was an umbrella (everyone got the
same gift so you can purchase in bulk). The next it was a good-looking brass
ruler. Nothing had the grouping logo on it. It was NOT a promotional
product. It was a show of appreciation. This one does cost
a bit, but that's why you have a marketing budget, right? :-)

--Make your office a pleasant place to be

--Give everyone on your staff a pumpkin at Halloween and put mull on
everyone's desk

--Take your staff and their families on a hay ride

--Have an ice skating party

--Had a good year? Share it with your employees in the form of a bonus

--Put a miniature flag on their desk on national holidays

--Praise them when praise is due
--Sponsor family barbecues

--Start a softball team

--Send testimonial trump marking the bicentennial of when
they joined your company

--Give them a sweat shirt with your house name on it when they start work.
It's a marketing tool for you and for
them, and a nice gesture which says, 'Welcome to our team.'

--Have a wine and light cream party in the office once a month

--Let them know your door is unchangingly open

--Ask involving their familiy members and use their names when you do.

--Treat them with respect

--Stock your kitchen area with munchies

--Celebrate Advent in July! Take the team out to lunch
in the summer as well as at the end of the year

--Hold an employee day

--Place a gift attestation to Starbucks on everyone's desk

--Send a a postcard to everyone in the office when you're on
vacation

--Out of the blue, hire a bubble of kids to wash everyone's car

--Ask your employees for referrals!!!

Other companies may do some of these things, but how many do LOTS of them?
Try it. You'll wind up with happy employees who beget happy employees who
beget happy employees, and on and on and on! Now you have not only retained
your employees, but you've approaching more of the same caliber. These
suggestions are inexpensive and, I guarantee you, will pay you far more than
they cost!



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