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I'm sure it's not something you want to think about too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control. I read a survey some years ago that suggested customers leave a business for four basic reasons: 14% leave because they're dissatisfied with the quality of the product or service, 9% leave because of price, 5% leave for other reasons and a whacking great 72% leave because of 'supplier indifference'. Too many suppliers give customers the impression that they don't care about repeat business. Article: You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your patter is to get customers to come back and buy more of your product or service. How many customers have you lost this month? I'm sure it's not something you want to think alongside too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control. I read a survey some years ago that suggested customers leave a commercial enterprise for four pure reasons: 14% leave as things go they're dissatisfied with the quality of the product or service, 9% leave insofar as of price, 5% leave for other reasons and a whacking great 72% leave being as how of 'supplier indifference'. Too many suppliers give customers the impression that they don't care nearly repeat business. I've stayed in hotels, dealt with banks and formulation societies and dealt with suppliers who didn't seem to care whether I came back or not. We need to continually let our customers know we care about them. We need to keep in touch, write to them, send them information and occasionally 'phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them, efficient and maybe even look and sound like we're fun to do mercantile business with. It's not a lot different from our personal relationships. If we don't keep telling the people isthmian to us how much we care and keep writing and 'phoning, then we shouldn't be too surprised if they leave us one day. Use logic and emotion to keep your customers. Give them the best products and service and give great value for money. However, day after day remember, your competitors will be doing much the same thing. The difference will be determined by how you breathe with your customers on an emotional level, either face to face, on the 'phone, by letter or email. I a new car from a local dealer a few years ago. I've never heard from them since. A dealer for the same peculiarity of car fifty miles away writes regularly with details of special offers. They send a regular news letter and the occasional very courteous 'phone call. I'm going to change my car soon, guess who'll be getting the sale?
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More Articles:1. Selling on Ebay and Wholesale .... Would You Like to Resell Mexican Products for Great Profits ? Summary:Are You Interested in Importing Products from Mexico ?+ Get access to The hard - to - find - low - cost sources+ Get in touch with real Mexican manufacturers that you most likely won't find on the web.+ Suppliers of beautiful art and lucrative hand crafted products like wrought / forged iron, ceramic crafts, blown crystal, talavera pottery, taxco silver, rustic furniture, luxurious clay and a great variety of handmade leather products amo… 2. How to Avoid Everyday Sales Mistakes Summary: ' Not thinking BIG- why think at all?' Not keeping your eye on the prize ' the relationship.' Not picking up the telephone ' fear of rejection.' Can't answer the question, 'Why should I do business with you?'' Fear of change ' the devil you know is better than the one you don't.' Can't define the ideal client.' Don't have a database of prospects, which fit the ideal client profile.' Don't know who the decision maker is within each compan… 3. The Power of Thank-You By Kelley Robertson Summary: When was the last time you thanked your customers?This often neglected gesture is a very powerful sales tool. Much of my business is generated through referrals and I take great pains to thank everyone who refers new potential clients to me. Far too often, business people and employees try to redirect the blame or justify what went wrong instead of thanking their customer for pointing out the shortcoming. I firmly believe that we should… 4. Keeps Getting Easier... Summary: As a matter of fact, I still don't know I want it - but they know I want it, so I guess I will soon.Perfection!! Sheer genius!!Time for a big garage sale...gotta unload all this apparently useless and ineffective marketing stuff...I finally know the secret.Oh look...here's another...'Wahumor, increase your size naturally'...Wow...Must be some organic ezine subscription service... Article:This literature may only be reproduced in its enti… |