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Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way. Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales. Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Your potential customers want to learn more about how you can solve their problem, and that demands dazzling, meaty headlines. For an eBook, one author put this headline on his home page: Want to Know How to Add 200 New Subscribers Each Month?' This headline led Web potential buyers straight to his sales letter and links to where the Online promotion product was sold. For a Feng Shui Kit one client put this home page headline and link to her product sales letter on her home page: 'Do you Miss the Sacred in Your Daily Life? Article: Headlines inflict Sales--Where and How to Use Them Judy Cullins c. 2003 All Rights Reserved Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to interest your visitor or reader, create headlines to make ultimate sales. Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way. Without them, your ezine ads, email promotions, special reports, eBooks, book and fasten on titles, plenary council titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales. Headlines invoke far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline. How to Use Headlines 1. EZINE ADS Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales since they don't use a benefit-driven headline at the top of the ad. For instance, 'YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES.' Start with the give good returns in top-hole letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate. 2 SUBJECT LINE IN YOUR OUTGOING EMAIL Make sure your headline includes a bill for the product, the teleclass, the seminar or service you are promoting.Over 50% of outgoing messages are never opened inasmuch as the subject line doesn't inspire or stimulate the audiences' curiosity. So many professionals just put an pronouncement in the subject line such as 'Upcoming Programs.' Not specific enough, nor motivating enough to make me want to open the email. Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a mown ezine name and .... 3.. FREE SPECIAL REPORTS AND ARTICLES These 2-6 page informational, how-to pieces help promote your role Online. Send one every month or so to follow up your email group lists. Your point title is your headline. Best titles include a give good returns and audience. People want to know what's in for them ahead of time they invest their valuable time to read it. Don't lose them with a weak title. Which of these are powerful? '10 Tips to Promote your Product with Flyers.' 'Shorten your Journey to commercial Success with Teleclasses.' 'Want a Web Site that Turns Lookie Loos into Buyers?' Within the body of the piece use headlines to inspire and motive the reader to keep reading to get their questions answered. The reason they read your twit is to learn how to solve their problem. Headlines organize and guide your reader to make it easy for him/her to read. With acceptance for your useful article they may go over big on your product or service to buy you offer in your signature file at the bottom. Within 'The BIG 3 Marketing Machine' report, this headline pulls reader action: 'Leverage your Sales Through a Short Headline.' 3. EBOOK-TITLES AND TABLE OF CONTENTS Your eBook or print book title is an example of a headline. With only 4-8 seconds to impress, make sure it sizzles with the number one and your preferred consultation included Sample titles that sell: 'Increase your Traffic and Web Sales Five Times in 30 Days,' 'Ten Roadblocks BetweenYou and a Real Life,' 'Cold Calling: The Reverse Selling Way,' and 'Speak Like a Pro For Profit.' Notice the benefits. Within your book your diocesan conference titles are also examples of headlines. These are so important to guide the reader through your information in an organized, motive style. They help focus your reader and make your book easy-to-read, a great selling point. Since your question titles evolve into your table of contents, make them stimulate your possible agent to pay for your book right now. These are what my eBook calls 'Essential Hot-Selling Points.' In one client's point 'You're Having No Fun and it Makes You Sick' from a book on how relationships can be hazardous to your health, she offered these headings: 'No One Told You? You Put Off Fun Til Later? He Healed Himself with Laughter! Are You Stuck in the Muck? and Stretch Your Fun Muscles.' 4. EZINES AND NEWSLETTERS Just as with your passage titles, every section of your ezine needs a headline. For instance, 'Feature impeach of the Month,' 'Business Tip of the Month,' or 'Publisher's Message.' These are listed in your ezine's table of contents near the top of the ezine. They give your prospective reader benefit- driven headlines to fetch them to read on. 6. WEBSITES Since headlines are the most important part of your home page and sales letters on your Web site, think pertaining to your site now. If you don't have headlines on your home page that lead your visitor straight to your product or service sales letter and order page, you probably have low sales. Why will visitors buy from you? They why yes don't care about your bio, your mission or purpose. They won't stay if your home page opens with a large graphic. Your potential customers want to learn more along toward how you can solve their problem, and that demands dazzling, meaty headlines. For an eBook, one writer put this headline on his home page: Want to Know How to Add 200 New Subscribers Each Month?' This headline led Web potential buyers straight to his sales letter and links to where the Online promotion product was sold. For a Feng Shui Kit one regular put this home page headline and link to her product sales letter on her home page: 'Do you Miss the Sacred in Your Daily Life? Rediscover it with 'The Sacred Collection.' In her sales letter she wrote more headlines and bullets for specific benefits throughout her sales letter. 7. LINK EXCHANGE Reciprocal Web link exchanges are a win-win in business, since this is one way to optimize your search engine placement. When you harmonize with with supernumerary Web site to exchange links, offer both a short and long version of your link. In the longer one, be sure to place a benefit-driven headline with the URL and a free offer. These annotated links stand out from the crowd and give visitors more information to make a decision. When you add zesty, power-packed headlines to your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers.
Director of Sales Operations Calxeda is bringing revolutionary computational efficiency to the data center, leveraging the ultra-low-power ARM architecture as the foundation for next generation server designs. Calxeda-s platform will consume as little as 1/10th of the power of today-s best-in-class servers, enabling data centers to realize significant reduction in capital expenses, power, space and cooling. The Calxeda platform is specifically designed for servers, scaling efficiently to thousands of processor nodes, with unique network and storage acceleration, and is further enhanced with management technology to deliver true 'energy-proportional" computing.
At Calxeda, you will utilize your established expertise to establish all systems and personnel required to support Calxeda revenue forecasting, pricing, and contract management, channel and OxM inventory management and Calxeda-s inside sales support structure. The Calxeda team is comprised of technical innovators and leaders in the areas of SOC design, system architecture and software development.
Responsibilities:
Reporting to the VP of WW Sales, you will establish the processes, database tools, sales tools and customer interfacing mechanisms necessary to ramp and manage a worldwide forecasting and revenue stream. This person must have a proven track record of establishing and growing these systems and teams in a hyper growth environment. Start-up experience is essential to the success of this position.
Initially:
� Working closely with Calxeda-s Manufacturing Operations and Finance teams, establish the necessary processes and tools required to successfully ramp and manage our revenue stream.
� Define and implement the systems required to manage our pricing and forecasting contracts on a worldwide basis.
� Identify and execute the Inside Sales team structure required to support our World Wide Sales team and OxM Customers and Distribution Channels. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
More Articles:1. "4 Parallel-Logic Templates That Make Your Sales Letters and Ads More Enticing" Summary:Pay attention for the next few moments as I'll reveal 4 tricks of thetrade that'll make your sales letters and ads more enticing. These 4 effective tricks are found in the art and science of persuasion.Called Parallel - Logic phrases, they can definitely give your copy a moremagnetic appeal. ' Example: If you love watching war documentaries, then I know you'll love 'Confessions Of A Navy SEAL.' Example: If you hate paying outrageous money… 2. Want More Sales? Write A Barry Bonds Sales Letter By Dean Phillips Summary: All great sales letters remain loyal to one of the oldest of all copywriting basics: the AIDA formula!You MUST write every single sales letter using the following classic AIDA formula. Studies have shown that most people, when reading a sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price, and see if your offer is anything that they'd be interested in.WARNING: Don't be … 3. Cross-Selling Takes Teamwork Summary:Progressive company's understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth. Cross-selling is nothing more than team- selling with other specialists within your company, all working in partnership on behalf of the customer's best interest. Cross-selling begins with uncovering your customer's needs and laying the groundwork for other specialists to assist yo… 4. Focus on a Trade - Not a Discount By Kelley Robertson Summary: Smart buyers will always ask for a better price. Uncovering the key issues your customer is facing is critical to your negotiating success.The second most important step is to establish the value of your product or service to your customer. You can negotiate for products and services that the other person or company offers such as consulting, office equipment, computers, furniture, business services, etc. Plus, it often prevents the oth… |