Harnessing the Power of Testimonials



Get Boost Sales on boost-sales.net. Harnessing the Power of Testimonials topic will increase your understanding on Boost Sales. We at boost-sales.net only provide news, articles, information in Boost Sales. Boost Sales at boost-sales.net provides the most up to date news and articles. If you have questions please do not hesitate to contact us.

Summary:
Try sending
a solo ad to your list and compare the results against
an endorsement in your editorial space.

=== Buy a solo ad from an editor - and use his or her
testimonial within the ad. Or is it the page where
testimonials are placed strategically throughout the
sales letter?

It almost goes without saying that you should always use
real testimonials - they have that 'ring of truth', a
sincerity that shines through.
Article:
Let's say you want to take your spouse out to a nice
restaurant. You read the 'dining' barrel of your local
newspaper, and ask family or friends for recommendations.

What they're doing is 'endorsing' a restaurant: 'That was
the BEST scampi I've ever had!' is a testimonial to how
delicious the food was. You consider their recommendations
because they've *had experience* with what you're looking
for.

The same principle works online. Glowing testimonials from
happy customers can be a powerful enticement to prospective
customers. Similarly, a personal endorsement from you can
have a significant impact on your sales. Here are a few
tips on how to use testimonials ...

=== Send a personally endorsed ad to your newsletter
subscribers. Your loyal subscribers know you and
trust you. You can use this for any type of product,
whether it's your own, a colleague's, or an affiliate
product. Remember to be selective regarding what you
endorse; you're putting your name to it. Try sending
a solo ad to your list and stack up with the results athwart
an endorsement in your editorial space.

=== Buy a solo ad from an editor - and use his or her
testimonial within the ad. This may help to increase
response rates, since the readers (hopefully) know
and trust their editor. One way to get a testimonial
from her is to provide her with a free copy of your
product and ask her to review it. If she likes it,
she'll let you know. If she doesn't, then at least
you'll get some constructive feedback.

=== Do you sell an father product? Post a personal
testimonial on your website. Create a sales page
specifically nearly that one product. Tell the reader
how the product has helped you and why you like it.
Be specific. Detailed testimonials are far more
convincing than a bland, 'It's great!'. HOW is it
'great'?

=== Use testimonials close upon your own product on your website
and in your promotional material. Create a few different
sales pages and test which one gives the best response.
Is it the page where you group your testimonials
together for 'high impact'? Or is it the page where
testimonials are placed strategically throughout the
sales letter?

It bordering on goes without saying that you should without exception use
real testimonials - they have that 'ring of truth', a
sincerity that shines through. Make sure all your
testimonials are verifiable by posting an email address,
phone number, or other contact information close them.
And, of course, ask permission to use them within your
sales material. If you would like a template to help you
write a request for permission, try the Instant Sales
Letter package at http://buildyourhomebiz.com/instant.html .

It may take some work initially ... but it's well worth
it. Your 'file' of testimonials is a wonderful way to
showcase your product, establish credibility, and improve
sales.



Casino Mind Power Secrets. - Discover how to win casino pots with the power of your mind!
The Simple Golf Swing. - eBook for a repeatable and Simple Golf Swing that provides power, accuracy and consistency.


Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67



More Articles:


1. 11 Powerful Methods of Sales Lead Generation
Summary: Please stop reading this article.If you answered Yes, then you're going to be very excited to read not only this article but the rest of the series I've written on sales lead generation.Here are the 11 most profitable methods I've found for sales lead generation that have turned hundreds of sales people into 6-figure sales people.Sphere of InfluenceCreate a list of at least 100 people you know. If you're really ambitious, do it on Saturd…

2. How To Double, Even Triple Your Sales Instantly
Summary:Everyone from pizza chains to video stores have used theprincipals of positioning to explode their business. And the competition in this market is pretty strong.But, by creating my own unique position I've been able to doquite well.My unique position is being able to write copy that's effectiveand gets results for about 1/4th the price of my competition. Anda deeper look at my position points out that people don't need tospend more to get…

3. Are You A Negotiating Nightmare?
Summary: reality usually lies somewhere in the middle. But what controls the negotiation process? Well - back to economics school everyone! 1) The Law of Supply and Demand 2) The Law of Perceived Value If you have what someone else wants or needs - then you are in a stronger negotiating position. If they can't get it anywhere else - you are in an even stronger negotiating position. If they know your product/service has absolutely the VALUE tha…

4. Athletic Shoes
Summary:Athletic shoes are commonly referred to as tennis shoes or sneakers. There are many types of these shoes, though, and simply walking into a shoe department at the local store can be overwhelming. Even if you are not wearing shoes that come up to the ankle, you will want to check to insure that they provide some support at the base of the ankle to be supportive if you twist it the wrong way. Article:muscle-bound shoes are broadly speaking …