Hardcore Sales Vs. The Relationship Part II: Building A Relationship With Your Prospect!



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Summary:
I would also like explain how you can go
about starting to build a solid vendor-client
relationship, and what pitfalls to avoid in the
process.

DON'T ever give your prospective client the feeling of
'This person is just here to sell me something' or
conveying even the smallest inkling that portrays
'Selling'.

DO always 'help' your client arrive at the fact that
your are here to provide a service or product that they
want and need. It could also mean that they are
indeed still a good prospect and they simply don't know
it yet.

Next week, I'll pass on some techniques used in the
process of relationship building and selling. Please Feel Free to write me
mailto:wildbill@greatdesignz.com and let me know
what you 'Honestly' think about sales, marketing and
of course my article!

I hope you can join me next week for Part III:
'Tips and Techniques For Relationship Selling'

Would You Like To Discover More About The Advantages Of
Relationship Marketing and Personal Branding?
Article:
I would like to discuss some of the positives and
negatives of sales and how they relate to relationship
building. I would also like explain how you can go
about starting to install a solid vendor-client
relationship, and what pitfalls to forgo in the
process.

DON'T ever give your prospective charge the feeling of
'This person is just here to sell me something' or
conveying even the smallest inkling that portrays
'Selling'.

DO universally 'help' your dependent rise at the fact that
your are here to provide a service or product that they
want and need. You are not there to sell; you are there
to help.

DON'T go into the 'Salesperson Overdrive'. There are
many of you out there, including myself, that must
fight the urge to SELL or to Dominate the prospect.
Whether you know it or not, you are setting yourself
(and the prospect) up for that final decision, 'Yes Or
No, What Will It Be'? You end up in the situation which
most of us despise, 'The Sell'.

Your entire game Persona should be a Soft
Persuasion. This means that you never try to make your
prospect see things your way, It's quite the opposite
actually. Soft Persuasion is in the Packaging. It's the
way you package your company, yourself and your product
or service. I don't mean the box it comes in. When I
speak of packaging, I mean the way you portray your
company and yourself. It should be a positive and
confident portrayal, not an overbearing one.

Hard Persuasion too often comes back to bite you in the
ass. Hard Persuasion separates you from your prospect,
moving them away from you. Nobody likes to be bullied,
and that's what Hard Persuasion or the Hard Sell comes
down to. No matter how nicely you do it, you are
bullying them into seeing things your way. This is not
to say that there are not some of you who can make this
work, but for most of us the Hard Sell incommunicado is a feat
that is and so our capabilities. This is being we are
business professionals and technical experts, not
seasoned sales people.

Approach your prospect as if they are even a client.
Assume this now they truly need your service, not
because you want to make the sale. How you see and
treat your prospective pensioner is how they will see
themselves. Perception is a strong tool to be used
wisely.

Cover all the details confronting they can become of potential
problems in the discontinuance of the sale. Covering all the
details can help you refrain from man pulled into an
objection contest. forever maintain the one-to-one
Relationship. Once you move outside of that tour and
separate yourself from the prospect, it's almost
impossible to get back. You have removed yourself from
their domain of trust to the domain of a salesperson.
Crossing this line even once will commitment your prospect
to mistrust you and see you as a salesperson, not a
service provider.

Staying low-key and creating an shading of 'no-
pressure' is imperative. Remember; portray confidence,
not arrogance. This is what Relationship Selling is all
about. You want your prospect to feel at ease, not
backed up into a corner waiting to strike out at
whatever you have to say.

Above all, learn how to handle and deal with rejection
in a positive manner. If you have elected yourself
confidently explained all the details and they tell you
'no sale', it may be that they were not a good prospect
in the first place. It could also mean that they are
indeed still a good prospect and they simply don't know
it yet.

Next week, I'll pass on some techniques used in the
process of relationship country seat and selling. Until
then my friend work hard airlift yourself with
confidence and honesty.

If you missed last weeks Part I, you can review it at:
http://216.147.104.180/articles/data/20001018031828.shtml

It's been a pleasure. Please Feel Free to write me
mailto:wildbill@greatdesignz.com and let me know
what you 'Honestly' think more or less sales, marketing and
of course my article!

I hope you can join me next week for Part III:
'Tips and Techniques For Relationship Selling'

Would You Like To Discover More more or less The Advantages Of
Relationship Marketing and Personal Branding? moderate out
Rick Beneteau's NEW Book 'Branding You and the
Bank'.

This Powerful new book puts YOU on the fast track to
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I'll be e-Seeing you Soon



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