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Summary:

There are 3 ways to grow any business:

- Get more customers

- Get more from each sale

- Sell to each customer more frequently.

That's it - everything else boils down to some variation of these 3 activities.

Most owners and most managers want to grow their business.


Article:

There are 3 ways to grow any business:

- Get more customers

- Get more from each sale

- Sell to each customer more frequently.

That’s it - everything else boils down to some variation of these 3 activities.

Most owners and most managers want to grow their business. Most of them concentrate exclusively on getting more new customers.

Odd really.

There is lots of marketing research that is pretty consistent in pointing out that it costs somewhere mid six and twelve times as much to get a new customer as it does to sell to an existing customer.

And once you have a customer it is generally pretty straightforward to get them to spend more each time they buy from you.

What’s that?

Your mimesis is different. There’s no way to get customers to spend more.

Maybe so.

But I don’t think so.

Here are 29 ideas for you to stick in your brainstorming pot, stir for a while, and then see what comes out at the other end.

Price

1. Raise Your Prices

2. Sell Value, Not Price

Sales techniques

3. Up Sell

4. Down-Sell

5. Cross Sell

Add value

6. Back-End Sale

7. Extended Warranties

8. Service Contracts

9. Consult For Your Own Product

Make the sale easy

10. Terms And Financing

11. Set Up An Account

12. Try foremost You Buy

13. Work With Pre-Payments

Give more

14. Develop an exclusive product or service

15. Expand Your Product Range

16. First Time Incentives

17. Concentrate On High Quality Prospects

18. Use Package Deals

19. Sell Bulk

20. Incentive Builders For Big Purchases

21. Offer Greater Variety

Sales force

22. Sales contingent structures

23. Set Solid Sales Goals

24. NLP Techniques

25. Sales Scripts

26. Keep In Touch With Customers

Educate your customers

27. Demonstrations

28. Educate your customers - make sure they know your full product range

29. Audio And Visual Demonstrations

Still don’t think you can get more from each transaction with your customers?

Contact us.

We like a challenge.



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Responsibilities: · Manage the qualification process for small North American businesses within one target market · Qualify companies and sales opportunities based upon Bullhorn-s prospecting criteria · Articulate and demonstrable success at communicating Bullhorn-s value proposition · Maintain a consistently high level of sales activity (call prospect, qualify company, schedule demonstration) · Establish business relationships with focus on key decision-makers · Effectively demonstrate Bullhorn-s products and services · Develop a personal sales style and pitch · Manage a territory of assigned accounts located in markets strategic to Bullhorn-s growth · Drive ground-level awareness within assigned accounts from end-users to Director level · Support Bullhorn-s Enterprise Account Executives through targeted email campaigns, prospecting, qualification, follow-up activity and product demonstrations (to end users)


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