Boost Sales

Do you know the average number of times experts say you need to make contact with a prospect before they will be ready to commit?

Seven.

Can you guess how many times linguists say a person must use a word before it becomes a true part of their vocabulary?

That's right'seven.

This 'magic' is the reason I try to repeat my client's p

When I write sales letters for my clients, one rule I permanently start with is The Rule of 7.

I learned thereabouts The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made watching for that his name appeared seven times in all of his radio spots.

Why? as long as that’s generally the number of times required in the forefront a name “magically” sticks in the mind of a prospect. The Rule of 7 is often used in radio and television advertising. But this isn’t an isolated occurrence—the number seven seems to be a bit magical in other areas, like prospecting and linguistics.

Do you know the run number of times experts say you need to make contact with a prospect preferably they will be ready to commit?

Seven.

Can you guess how many times linguists say a person must use a word in the foreground it becomes a true part of their vocabulary?

That’s right—seven.

This “magic” is the reason I try to repeat my client’s product name or doings name seven times in the sales letters I write for them.

The truth is, we’re not really talking close by magic, here. It’s really nigh about generating recognition for a name or a concept. It’s embedding something in a prospect’s subconscious mind. It’s in reference to branding. I use The Rule of 7 to write sales letters, but the idea can be used to other areas of marketing, too.

Every person and every thing has an identity—and distillation is in point of more than just a logo. A live coal identity is of who you are, what you offer and the benefits of selection you over the competition. The name you favour to operate under—whether your personal name, your commerce name, your product name, or your website address—is a link to all of that information. Repetition, which is what makes The Rule of 7 work, strengthens the recognition and recollection of your brand.

Now, all the “experts” may come back later and say that “seven” isn’t the right number thereafter all. It’s nine. Or it’s five. Or it’s eight-point-three. But it doesn’t really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.)

Of course, I know that fulfilling The Rule of 7 is no guarantee a prospect will say amen to an offer. But I know using the rule increases the unpredictability that a prospect will see my name or the name of one of my websites and think, “Oh, yeah, I remember Seductive Sales Letters” or “I remember Matthew Cobb.” Recognition and recollection—that’s what The Rule of 7 is all about.

One word of warning, though. Just considering seven times is good doesn’t mean that seventy times is even better. Repeating the same name over and over ditto can grow tormenting and belief prospects to quit reading. And then, you may not even be able to fulfill The Rule of 1.

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