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'DON'T BUY FROM THIS SITE!' 10 things you must do to avoid losing customers. by P J Chandler How welcoming is your web site - and how easy is it for potential customers to buy from you? Some otherwise professional-looking sites put unnecessary obstacles in the way of their users - they may as well put up a sign saying 'Don't Buy From This Site'. Keep graphics to a minimum - bloated image files can extend download times beyond surfers' patience threshold - according to a recent survey about 30 seconds. Take a look at your site afresh: pretend you have never seen it before and see what simple steps you can take to improve your customers' online experience. Article: 'DON'T BUY FROM THIS SITE!' 10 things you must do to deflect losing customers. by P J Chandler How welcoming is your web site - and how easy is it for potential customers to buy from you? Some otherwise professional-looking sites put unnecessary obstacles in the way of their users - they may as well put up a sign saying 'Don't Buy From This Site'. Is yours one of them? Here is a checklist of 10 things you can do to maximize sales from your site: 1. Keep it focused - don't try to be all things to all surfers. Specialisation is king in a global marketplace: aim to be the best in your particular field. 2. Keep it simple - make sure your navigation system is easy to use. No page on your site should me more that two clicks away from your home page. 3. Use plain language - net jargon has its place, but do not use it on non-technical sites. The same goes for unexplained abbreviations. 4. Don't exclude people - if your offer is only obtainable in a defined geographical area, say so incontestably and up front formerly people start filling in forms. A prime offender is holiday offers that turn out only to dedicate to US residents. 5. Only request relevant information - customers will be put off if they have to complete overly-detailed forms betimes getting the information they need. 6. Deploy a site search facility on big sites - make it easy for people to find what they want. 7. Include offline contact information - some customers may want to telephone for specific information and a real world postal address is reassuring to buyers. 8. Use testimonials - they reassure buyers and show evidence of your product quality. 9. Give something away - free ebooks are fitted a popular way to line with customers. Take a look at the example down south and see how this could work for you. 10. Keep graphics to a minimum - overstuffed image files can extend download times and also surfers' patience threshold - to a recent survey in regard to 30 seconds. Take a look at your site afresh: pretend you have never seen it before and see what simple steps you can take to improve your customers' online experience. You will undoubtedly reap rewards in the form of increased profits. (((((((((((c)P J Chandler))))))))))))))) Phil jeweller writes approximately marketing and other merchant topics. His web site is at http://www.domainomania.com His free ebook - 'How To Start a Highly Profitable Internet Publishing responsibility Using Free and Low-Cost Software' - can be read at http://www.domainomania.com/publish/ <><><><><><><><><><><><><><><><><><><><>
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More Articles:1. Sales Success Using the "90/10 Potential Theory" By Greg Beverly Summary: You can take each of these and apply them to any aspect of your life, to reach '________ Success Beyond Your Wildest Dreams,' but for today, let's look at how you can use them to reach 'Sales Success Beyond Your Wildest Dreams.' So, without further adieu, let's look at the 4 key areas of what we call the other 90%. You must have an optimistic presence of mind, recognize when tense energy is taking over and also realize that tense ener… 2. Close More Sales With A Strong P.S. Summary: Again, this is used tolure the customer in and make them read more of yoursales letter where you can give them specifics.Third, give them the downside of not ordering. Have the first show a potential customer thestrong benefit they'll receive, the second showingyour downside to not ordering now.And finally, include an order link in your P.S. Article:While a headline is designed to grab the reader’sattention, the P.S. is the workhorse of … 3. 10 Reasons To Buy An Xbox 360 Summary:Gamers and techies have waited with bated breath for advancements and innovations in gaming. Microsoft has created a challenge in the form of the Xbox 360-- a visionary, super powerful, multimedia console that brings to you the GenX gaming world. Imagine free games, cheap games, and addictive non-stop games. The gamer card becomes your identity with name, image, scores, games you like, and your aims and mottos. The Xbox 360 takes the gami… 4. Know Your Product Before You Sell It By Jay Conners Summary: Product knowledge is by far the most important key ingredient to posses when it comes to selling your product.Before you sell your product, make sure you know it inside and out, you wouldn't want to be caught without an answer if your prospect had a specific question.Think about it, if you were interested in buying a product from someone and they couldn't answer your simplest of questions about the product, how much faith would you have… |