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The business that offers consistent, friendly service attracts lifetime customers. Creating the path of least resistance to divert the flow of customers to your front door, whether your business front door is real or virtual, can be done easily. Ask your customers what else you can do to make it easy to do business with you. Understanding the path of least resistance for your customers is nothing more than child's play. Article: I was a lucky kid when I grew up. Lucky, insomuch as I had a big back yard for playing. It was practically 28 superabundance big. My siblings, friends and I spent many days exploring, building, digging and hiding in the vast outback. Geographically disadvantaged as a flatlander, there were no rushing mountain streams or flowing rivers in the valley for exploration and water play. There were only a few ditches that the rain and snow runoff would eventually pool in to create a kid’s river. Kids’ rivers are navigable by toy boats and are only inches deep at flood stage. It was in the kids’ rivers of the flat lands that I began to understand the principles of controlling water flow. Mudding backward in the puddles and ditches, I could create my own mini rivers, dams and lakes with just a shovel. One of the few things that man has been able to count on through time is the fact that water continuously runs downhill in the path of least resistance. Customers like a little help from gravity and low resistance just like flowing water. They all but in any case have designs on the easy way, the shortcut, whenever they make their purchase choices. As examples, the drive-in window for morning seal attracts more customers than the walk-in convenience store. The mall parking lot is preferred over parallel parking on the street. The project that offers consistent, friendly service attracts lifetime customers. Creating the path of least resistance to divert the flow of customers to your front door, whether your gag front door is real or virtual, can be done easily. Here are some suggestions: 1. Create well placed, easy to read signage. 2. Add Mapquest or a similar directions link to your website. 3. Maintain easy parking or offer to pay for customer parking. 4. Use large type for telephone numbers on printed material and bounden duty cards. 5. Use self addressed stamped envelopes to return mail to you. 6. Provide product use information on your website to help in obedience to the purchase. 7. Keep the constitution entrance well lit, cleansed and inviting. 8. Have an echoing machine for successive hours messages and gag hours. 9. Provide comforting chairs in the waiting area. 10. Ask your customers what else you can do to make it easy to do trust with you. Understanding the path of least resistance for your customers is nothing more than child’s play. Start working on diverting more of the customer income stream into your walk of life today. See you in the mud puddles. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Federal Grants! - Free Government Money! - FederalGrantSource.com free government money, business grants and cash grants directory. We guarantee results! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
More Articles:1. Five Mistakes to Avoid when Writing Sales Letters By Sharon Jacobsen Summary: Boring Your ReaderWhether of not you're able to hold the reader's attention will mean the difference between a killer sales letter and a sales letter that just hangs around doing nothing much at all.As with all forms of promotional business writing, a certain amount of drama is needed in a sales letter in order to grab the reader's attention and hold it throughout the message. If the sales letter doesn't motivate the reader to action, yo… 2. Tips for Better Sales Summary:Many people enter the sales business because it is the best way to earn money. You can profit and make money out of networking. If you want to start your career in sales, you have to know the techniques and strategies that will work. Practice the best way to behave in approaching clients in sales. It is important in sales that you know how to deal with different kinds of customers. Remember to prepare all the tools you need to the present… 3. Stuff We Make Up About Our Prospects By Wendy Weiss Summary: ''Go through the 'no's' to get to 'yes.' ''It takes X number of 'no's' to get 1 'yes.' ''Every 'no' brings you closer to 'yes.' I've heard these statements in so many sales training courses and read them in so many sales books. Frequently, the two have nothing in common!' Learning to hear what your prospect is actually saying versus what you make up they are saying will result iArticle: • Go through the “no’s” to get to “yes.” • … 4. Sell at the top -- enjoy greater success! Summary: And, to me, starting at the top seems to be the best place to begin any sales cycle, yet my phone rarely had salesman attached to the other end and many studies on sales techniques confirm this.Would you be surprised to find out that more than seventy-five percent of high-level decision makers are involved early-on in any major buying process? However, the bottom line for any solid sales approach is to bring something of value to the hig… |