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If YOU can't state it your prospects sure won't see it. Depending on the real benefits of your product or service and the void in your market that you are filling, your USP might be one of the following (or any number of others you might think of): * You sell your product or service for less than your competition does. * You sell a higher quality product or service than anyone else in your industry. * You provide more customer service or education before, during and after the sale than anyone else does. * You offer twice the guarantee of your closest competitor. * You offer better bonuses than anyone else does. * You serve a specific demographic i.e. Article: No matter what you sell online, be it a product or service, it is critical to define what sets you privily from your competition, makes your product/service silvery to your target market, and what benefits your product/service provides your customers. This is your Unique Selling Proposition or USP. Being able to bestow on the unique benefits of what you have to offer in a specific manner is critically important for achieving a distinguishable difference you and your competitors. You should aim to make your USP the one specific idea that first comes to mind when people think of your product or service. A very famous example comes from the automobile industry: when people hear 'Volvo' they instantly identify it with 'Safety'. You must obviously work to educate your target market upwards of your product's USP. People did not just involuntarily link Volvo with safety. Volvo helped to instill this idea in their heads through cleverly planned advertising, promotion and publicity. You must have your USP nothing else but defined rather than you create to craft any sales material for your product or service. This will help you to communicate your USP to your target market. If YOU can't state it your prospects sure won't see it. Depending on the real benefits of your product or service and the void in your market that you are filling, your USP might be one of the following (or any number of others you might think of): * You sell your product or service for less than your competition does. * You sell a higher quality product or service than anyone else in your industry. * You provide more customer service or education before, during and after the sale than anyone else does. * You offer twice the guarantee of your next competitor. * You offer compulsive gambler bonuses than anyone else does. * You serve a specific demographic i.e. age group, industry, or type of person. Here's Exactly How to Create Your USP: Write out in one to two paragraphs the benefits, NOT features, of your product or service; what sets it all to pieces from your competition; and what makes it seducing to your target market. Edit out the generalities and focus on the crispest, clearest, most specific promise your product/service can offer to your target market. Rework it until you have a simple, utterly defined USP that your customers can instantly identify with. You should try to express your USP in a way that people really think. For example, forget something like, 'The innovative leader in nose dive services, financial products and convenient technology'. People just don't think that way. So it doesn't stick in their minds. This is more like it: 'South Africa's only international bank'. Get the idea? Keep it simple. Succinct. USP's work best when they are a sentence or two for the most. Lowestfare.com is an example of a troop whose USP is with clarity defined in their domain name. This playfellow provides the lowest air fares in the air travel industry. Does Your USP Pass This Checklist? * Is it true? * Is it easy to understand? * Does it differentiate the product in an titillating manner from the competition? * Is it expressed the way people will express it in their own minds? If you haven't answered YES to all four of the above, go back and rework your USP until you can. You should present your USP in every ad. And do so year in consideration of year. People remember with repetition.
About NameMedia
NameMedia is the leader in the acquisition, development, and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company-s marketplace allows owners of premium domain names to list their domain properties for sale, monetize the sites, and for domain buyers to review the largest available inventory in the world. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 60 million visitors to its network of websites and sells domains to customers in more than 100 countries.
The company-s principal platforms are BuyDomains.com, Afternic.com and SmartName.com.
The Account Management team at SmartName (a NameMedia company) seeks a talented Account Manager to meet growing demand.
The Account Manager position is responsible for successfully selling our monetization services and managing existing accounts. Our world-renowned parking platform (SmartName.com) monetizes some of the world-s largest and best domain name portfolios. Our Account Managers earn competitive wages and have fantastic benefits.
RESPONSIBILITIES
Provide unmatched customer service, consistently.
Follow up on qualified inbound (some outbound) leads.
Operate efficiently within a fast-paced environment.
Become an expert in domain monetization to serve our clients.
Build relationships with prospects and internal stake holders to grow new business.
Be a positive team player with strategies and ideas that align to our firm values, unique culture, and vision for the future. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
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