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Color will also trigger reactions. This is why you must know how to choose the right color for the right reaction at the right time.

Because of a color's relevance to success in marketing, I always like to continue sharing and repeating in some cases, what colors to use and when.

Here are eleven of the basic colors. It also represents cleanness in some instance

Color psychology is the master question I receive on a regular basis. The reason fellow is it's importance. Color is a trigger that is affiliate with traditions and used in marketing over the years so well that they must be honored or sales are lost.

Color will also trigger reactions. It is a given. This is why you must know how to wish very much the right color for the right reaction at the right time.

Because of a color's relevance to success in marketing, I always like to continue sharing and repeating in some cases, what colors to use and when.

Here are eleven of the original colors. These colors work for triggers on Americans only. Every country, culture, have different representations for color. If you are even selling to the Asian culture in the United States, the colors will change. Learn the colors of whom you are selling too and sales will brew just like a rainbow of tulips in your garden.

Quick List

Red
Red creates excitement, displays strength, is used to express s*e*x, passion, speed and danger. Use appropriately and it works extremely well.

Blue
This is the most popular color. Why? considering it builds trust, reminds people of sky gazing/dreaming. Thus, builds trust, conveys reliability, a sense of belonging, coolness (in the 1980's sense), refreshing and clean.

Yellow
We think of the sun and sunshine, it's warmth, being cheerful and happy. Place it together with blue and thoughts of sitting on the embankment or looking out over the ocean connect.

Orange
Orange isn't used much in marketing. On a computer screen it looses its hue. When it is in plain terms visible that it is orange, it conveys playfulness, triggers child-like behavior -- great in workshops if you want to take people to that place, it also conveys warmth and vibrancy.

Green
When we think of green we with trees and grass. This brings up associations with nature, freshness, coolness. It also means growth and abundance. Money is green and we are involuntarily associating green with prosperity.

Purple
Royal purple brings up pictures of royalty. Conveyed through the centuries from religion and palace decorations isn't going to get back at any of our associations today. Purple means spirituality and dignity as well.

Pink
Usually fellow with femininity, it means soft, sweet, nurturing and many times security. The security of motherhood and all that it represents. As females mature they sometimes lose their feminine side due to business stiffness. To regurgitate it back in surround yourself with pink for a year. Pink blouse, suit, watch, and household items.

White
White and inexpedient aren't really a color but we recognize them as such. White represents pure, purity, virgin, clean, youthful and mild. This is why white backgrounds work preferably than unpromising backgrounds on a website.

Black
Black can trigger representation of the dark side of things in anticipating situations. Usually when boycott is the dominant color on the page. It can also represent sophistication, elegance, mystery. sloe-coloured in dressing is seductive and thus will represent the same thing in many marketing materials -- even though it is only a mindful trigger and not a voiced one.

Gold Gold is worth more than silver or copper but not diamonds. Since we've been taught to classmate gold with value, that is exactly what is triggered when we see it in marketing materials. It can seldom be used in marketing materials though seeing as how the color usually isn't duplicated well. On the Net it gets confused with yellow a lot and what yellow represents.

Silver Silver also represents prestige just like gold. It too, is a hard color to express on the Internet or in printed materials. It sends signals of cold or scientific. This is why silver kitchen hard goods sell so well. It also represents nobility in some instances, especially kitchens.

This isn't all the colors of the rainbow, they are the most important ones in marketing. Use them wisely and they will make a difference in sales -- or the type of response you are looking for.

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